Education today is the economy of tomorrow! By 2050, it is anticipated that the global population will be more than 10 billion. Our farming population is aging, and not being replaced by the younger generation – simply because many are not aware of all we have to offer! 


Young people need to know that whatever their passion or interest is, agriculture is a place that they can thrive. AITC-C is committed to helping young people understand the diversity of careers in the agriculture and agri-food sectors, and we know we have our work cut out for us. 


Which is why I'm reaching out to you today, to help us educate your future workforce by joining us for Canada Career Month throughout the month of November. 


Here’s how you can participate: 


  1. Take a photo of yourself and share in the caption what your job is (see suggestion below) 
  2. Post it on your social channels and use the hashtag #IAmAgriculture  
  3. Highlight the diversity of jobs in your company by asking everyone in your company to do the same throughout the month. 

I get to work from home with an incredible team spanning from BC to NL, helping inspire connections to agriculture for students and educators! I am Johanne Ross, Executive Director for @AITCCanada #IAmAgriculture #CareerMonth

I can’t wait to see what you and your colleagues post! 


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