We spent a good portion of the spring working with Greater Portland Council of Governments (GPCOG) to develop the TransitTogether campaign, encouraging riders to return to—and new riders to discover—southern Maine’s surprisingly robust network of public bus, train and ferry services.

Our initial phase let the public know that transit has been serving many Mainers all along, and thanked the workers who have made that possible. Now, we’re actively promoting transit use with videos, radio spots and digital ads touting the benefits vs driving: less stress, lower cost, and reduced environmental impact.