Talk + Film Screening
Thur, June 11 : 6 - 9 pm
Chances are you've used the classic Helvetica font for all sorts of design projects. What is it about this simple typeface that many designers are obsessed with? In collaboration of Mondaine, the official Swiss Railway watch and clock manufacturer, Zinc Details will be hosting a screening of  
Helvetica ,   a documentary that details the history of  typography, graphic design and global visual culture.   


San Francisco based visual designer Jeremy Mende of Mende Design will give a short talk about the evolution of Helvetica prior to film screening. 


Ava Barbaric of Marlox USA will give you brief introduction about how Mondaine went about translating the iconic Swiss typeface into a watch. The entire collection of Helvetica watch will be on display during the event and they are available for purchase. You'll receive a Helvetica book as a gift with purchase.    

Make sure to bring some business cards too! One lucky winner will win a Helvetica watch courtesy of Mondaine.  




This event is part of San Francisco Design Week program. To lean more about SFDW, Please visit http://sfdesignweek.org/  

* Seating is limited and it's first come first served basis.   


About Jeremy Mende

Jeremy Mende is a visual designer from San Francisco, California.  Jeremy received his BA in psychology from UCLA and his MFA from Cranbrook Academy of Art. In 2000 he founded MendeDesign, a creative practice that balances commercial projects with visual research and public art. His work is an effort to define design as equal parts expression, criticism, intuition, and advocacy. He has been recognized internationally for his work and currently has pieces in several collections including the San Francisco Museum of Modern Art. 

Mr. Mende is an associate professor of Graphic Design at California College of the Arts.

About Helvetica
Helvetica is a feature-length independent film directed/ produced by Gary Hustwit about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. More about film here.  
Zinc Details
1633 + 1905 Fillmore street : San Francisco : 415. 776. 2100