Chances are you've used the classic Helvetica font for all sorts of design projects. What is it about this simple typeface that many designers are obsessed with? In collaboration of
, the official Swiss Railway watch and clock manufacturer, Zinc Details will be hosting a screening of
a documentary that details the history of
typography, graphic design and global visual culture.
San Francisco based visual designer Jeremy Mende of Mende Design will give a short talk about the evolution of Helvetica prior to film screening.
Ava Barbaric of Marlox USA will give you brief introduction about how Mondaine went about translating the iconic Swiss typeface into a watch. The entire collection of Helvetica watch will be on display during the event and they are available for purchase. You'll receive a Helvetica book as a gift with purchase.
Make sure to bring some business cards too! One lucky winner will win a Helvetica watch courtesy of Mondaine.
This event is part of San Francisco Design Week program. To lean more about SFDW, Please visit http://sfdesignweek.org/
* Seating is limited and it's first come first served basis.
About Jeremy Mende
Jeremy Mende is a visual designer from San Francisco, California. Jeremy received his BA in psychology from UCLA and his MFA from Cranbrook Academy of Art. In 2000 he founded MendeDesign, a creative practice that balances commercial projects with visual research and public art. His work is an effort to define design as equal parts expression, criticism, intuition, and advocacy. He has been recognized internationally for his work and currently has pieces in several collections including the San Francisco Museum of Modern Art.
Mr. Mende is an associate professor of Graphic Design at California College of the Arts.