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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association
Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


Foresight on Food Politics:
Federal Legislation Mandating "Caged Hens"
Egg Labeling Returns this Month

Caged eggs label may be coming back

Some of us are old enough to remember when egg farms bragged about putting hens in cages. The mandatory label that will return if federal legislation to be introduced this month passes won't likely engender such warm feelings in today's consumers. It could leave you facing confused and disturbed consumers. Farmer goes to Market was the only media outlet to warn grocers that last year's proposed legislation would make immediate demands on egg labeling. Click here to find out what it's going to look like again this time around.



Navigating the New Food Movement:
Did CDC Really Blame Vegetables
for Causing Food Poisoning?
Are leafy greens really making consumers sick?
A new U.S. Centers for Disease Control's study released last month warned consumers that leafy green vegetables were the biggest source of food poisoning outbreaks in the last decade. The news appeared to put many food-system critics into a tight spot, caught between their seeming desire to make everybody eat their vegetables and their disdain for the system that grows them. Farmer goes to Market explains what the study really said, and what it really should mean to food shoppers.

Competitive Commodity Insight:
Brutal Drought Lingers on, even in Winter.
What it Could Mean to Crops

Winter drought drags it will impact food prices Even in the middle of winter, the drought drags on and on, throwing the entire state into the worst of the National Weather Service's prediction categories. The results have already shown up in the seasonal yields for the two most important crops, corn and soybeans. Even worse, many farmers are betting everything on spring rains.  But will they come?   


Translating Food Technology:

A Gorgeous Look at the Process
Known as 'Working Fall Calves'     

Working the fall calves Farming today is high-tech, but we sometimes forget it's still performed by people--usually family members and neighbors working in a smoothly functioning unit. Seldom do you get to see the many Nebraska farm practices so beautifully illustrated as in this blog installment, covering the (very long) day in the life of a family involved in the process known as "working calves."

Meet your Farmers...

Nebraska Grocers and Nebraska Farmers
Connect the Chain Face-to-Face          

Local grocery store directors, dieticians and others, including NGIA's Kathy Siefken, boarded a bus recently for the unique opportunity to tour three Nebraska farms. They wanted to see and hear for themselves how crops and animals are raised for food. Click the video below to find out what they learned, and how you can take advantage of the opportunity to meet your Nebraska farmers. 


Nebraska Retailers get a first-hand look at the Nebraska farm  

On the Lighter Side:
This One Had to be Every Farmer's
Secret Favorite Super Bowl Ad
Although the Dodge Ram Superbowl ad drawing on Paul Harvey's 35-year-old tribute to farmers got all the attention, this Budweiser Superbowl spot really captured the spirit of farmers who raise animals. Call us sentimental softies if you insist, but we dare anybody with a nostalgia for the farm to watch this one without a catch in your throat.

The Bud Super Bowl commercial for farmers at heart

Click here for more details on today's Food Morality Movement