H e n d e r s o n C o u n t y 
H a p p e n i n g s
Good Morning!
Pilkenton Clothing Store

Wednesday, December 2nd, Pilkenton Clothing Store had a grand opening and ribbon cutting. Several small business owners came to show their support for this new business gracing Lexington's downtown area. Pilkenton Clothing Store is located at 14 Monroe Avenue. Stop in, wish them much success and do some holiday shopping!

Useful Information:

Leadership 2016
The Henderson County Chamber of Commerce is currently accepting applications for the Leadership Henderson County Class of 2016. 
Leadership Henderson County is an organization dedicated to strengthening and diversifying the leadership within Henderson County.  Through this effort, we hope to stimulate increased participation and commitment in the community.  
Applications are available at the Henderson County Chamber of Commerce office, located at 149 Eastern Shores Dr., Lexington, TN or by calling (731) 968-2126.  The deadline for application is Jan. 15th.

Survey: Retailers fail to respond to 83% of social media messages

Dive Brief:
  • Many retailers (83%) are ignoring customer questions on their social media, according to a new survey from Sprout Social, while others make people wait an average of 12 hours to for a response.                                                                                
  • Retailers that respond to service requests via Twitter may be using the wrong social media channel, since 7% more inbound messages come from Facebook.                                                
  • While there's lots of room for improvement, retail is still the second-most-responsive industry when it comes to social media engagement, Sprout Social says, just behind utilities. 
Dive Insight:

A new study from Sprout Social finds that most retailers aren't meeting their customers when and where they should on the social media. Retailers' biggest (and ongoing) failure comes in responding to customer inquiries, the Q4 2015 Sprout Social Index, "Snubbed on Social," says. Some 83% of retailers routinely ignore customer questions submitted via social channels, while the rest make people wait an average of 12 hours to get a response. The expectation of 42% of customers? A response in 60 minutes or less.

Retailers' choice of network may also be faulty. Likely aware that it lends itself to one-to-one communication, retailers have ramped up use of Twitter 144% in the last six months, according to Sprout Social, while Facebook actually now handles 7% more service requests. And even though most customers get ignored, they are sending 32% more social media messages to brands in all industries than they did a year ago.

Instead of targeted responses to legitimate concerns, retailers instead are issuing lots of promotions and ads via the social media, Sprout Social adds-about three times as many ads as responses. Promotional messages are seven times as likely to spur action when brands have built prior interaction with the customer, according to a separate survey from Rosetta Consulting, so brands should be more aware of where their customers "live" in the social media and respond to them quickly.

This Saturday!

Upcoming Events


Creating a positive business climate in 'stormy' times.

In a 'real storm', people seek shelter until the 'storm' is over and many times forget to take action to stay ahead of the 'storm'. Here is a tip regarding what actions to take before the 'storm'.

Proactive action is far better than reactive. Once you know  what  is needed with regard to your challenges, be first to take action with boldness and confidence.

If you would like more information about this topic or to discuss your business needs, a FREE and CONFIDENTIAL visit with Ron Acree or Joel Newman at the TN Small Business Development Center, (JSCC), may be helpful. Contact the Chamber office at (731)968-2126 to schedule an appointment during the date of their monthly visit. This business counseling is offered as an additional service of YOUR Chamber of Commerce.

TNSBDC will be here Wednesday, December 16th.
Let's work together to make things happen here in Henderson County!
To see the Henderson County Chamber of Commerce Calendar!