Eagle launch a pre-owned vehicle sub-site for Toyota Ghana
Toyota's official distributor in Ghana, appointed Eagle Agency to promote Toyota Ghana's pre-owned vehicle service. Eagle, through its Accra agency (Eagle Accra), has been working with Toyota Ghana for the past four years developing, managing, and maintaining the dealership's website.
In response to this request, the web development team at Eagle proposed and built a sub-site featuring a portfolio of pre-owned vehicles stocked by Toyota Ghana. This sub-site is fully content managed, allowing the marketing team at Toyota Ghana to update the content.
Our design strategy was to ensure this new service does not overshadow Toyota's core business which is the sale of brand-new Toyota vehicles. To do this, we positioned the pre-owned service as an alternative offering for Toyota’s customers on a lower budget.