Issue 08 | April 2020
Eagle London Agency News

Welcome to the latest edition of the Eagle newsletter. In this edition, we celebrate some of our new partnerships, latest projects, share tips on how to keep your clients during COVID-19 and an exclusive interview with Philip Osei-Hwere, our Managing Director. COVID- 19 has in such a short time, changed the way businesses operate globally .

We hope that this newsletter will serve as a reminder that despite life being on pause, there are still positive ventures to look forward to once we hit play again and life returns to normal. Until then, stay safe and stay positive.  
NEW PARTNERSHIPS AT EAGLE
Eagle Partners with London Works to Deliver Moving on Up Project

Eagle London Agency has partnered with London Works, a subsidiary of East London Business Alliance (ELBA), to deliver "Moving on Up" an initiative that aims to increase the employability rates for young black men in the London Borough of Newham. Other delivery partners involved in this project include West Ham United Foundation. The project will run over two years funded by Trust for London, City Bridge Trust, and Black Training and Enterprise Group (BTEG).
 
Eagle London is offering digital marketing support to promote the project to the target audience. As part of our commitment, we will provide training and support to some of the young black men by offering work experience to those interested in a career in the creative and tech industry. The aim is to strengthen their future job search prospect by building their portfolio of work through the work they do with us. The agency will train them to use their creative and digital skills to profile, promote and encourage other young Black men to enrol on the "Moving on Up Programme".

We are excited to be involved in this programme as it aligns strongly with Eagles' core value of nurturing the next generation of BAME creative and tech professionals and allowing them to use their skills on mainstream projects.
NEW CLIENT ALERT!!!
Eagle Partners with Swiss Company Aperture
Eagle London Agency's latest appointment is with Aperture a Swiss-based strategy and go-to-marketing agency that focus on supporting digital-age businesses. Eagle is delivering rich video content, creative design, and web design services for Aperture and its broad portfolio of FinTech clients.

Aperture will be using the content produced by Eagle to turbocharge awareness, increase lead generation and excitement for its clients; most of whom belong to the new generation of ecosystem-based financial services companies. The content will help to deliver ever-increasing value to their customers and partners.
 
To date, Eagle has filmed and produced several videos for Aperture and its clients as well as worked with the Aperture strategy team to design and build Apertures new website.
OUR TECH PROJECT UPDATE
Eagle launch a pre-owned vehicle sub-site for Toyota Ghana

Toyota's official distributor in Ghana, appointed Eagle Agency to promote Toyota Ghana's pre-owned vehicle service. Eagle, through its Accra agency (Eagle Accra), has been working with Toyota Ghana for the past four years developing, managing, and maintaining the dealership's website.
 
In response to this request, the web development team at Eagle proposed and built a sub-site featuring a portfolio of pre-owned vehicles stocked by Toyota Ghana. This sub-site is fully content managed, allowing the marketing team at Toyota Ghana to update the content.
 
Our design strategy was to ensure this new service does not overshadow Toyota's core business which is the sale of brand-new Toyota vehicles. To do this, we positioned the pre-owned service as an alternative offering for Toyota’s customers on a lower budget.

STAFF PROFILE OF THE MONTH
We caught up with Philip Osei-Hwere, the managing director of Eagle London for a tell all Q&A interview.

Here Philip discusses what he sees as the challenges and priorities facing the creative industry and how it has motivated the values and drive of Eagle London. He also shares his life at Eagle and what he gets up to outside Eagle...
BLOG POST
4 Ways to keep your Clients during COVID-19
Staying home does not mean locking down your business. In this digital age, your clients are closer to you than ever before. In this period of lockdown, this is the perfect time to look at your internal marketing content and revamp your branding to appeal to the widest possible audience - now actively connecting online. Here are four ways for you to stay connected with them.
 
#1 Review your social platform: There are many social platforms to choose from; however, note that each platform has its unique purpose and target. You must understand the platform to produce the right content. For example, Instagram will be the right platform if you want to share photos of your brand or products, while LinkedIn is more appropriate if you're going to share business skills and insights. If you decide to use multiple social platforms to promote your business, make sure you are consistent with your brand image across all platforms.
QUOTE OF THE MONTH
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"Life isn't about waiting for the storm to pass. It's about learning how to dance in the rain." 
Vivian Greene