I'm a big fan of
sending word to your family and friends
- and that's what
is - it is a note that I sent to family and friends about beginning to use the phrase "
I'm with Her
" again to back female political candidates. I'm pleased with the feedback I got which helped me hone my message.
was an invitation to a voting party at my house. Here's where list segmentation comes into play. This newsletter went only to my Portland friends' list - so that's why the open rate is high.
is a note I sent to people who have cancelled their Constant Contact accounts - Here I'm checking in to see how they're doing.
is a note to people (mostly who live in Portland) about an action they can take to encourage our City Council to fund a program to take care of street trees. Again, a pretty nice open rate and the engagement on this one was even higher when I shared it via social media to our FB group on this topic and via Nextdoor.com.
Hopefully this gives you some ideas of ways you might use email newsletters and list segmentation. There was also a survey that went out. This is just one screenshot of recent newsletters I've sent - not showing the autoresponder series that I have set up which travels on its own time to various lists. This does take
time and effort
- but it's a
very effective way
to reach out to people.
I hope you find this useful.
Any questions, any answers?
Take care, happy Spring