October 2018
PR Research & Measurement Event
Thursday, Oct. 25, 2018
Noon to 1:30 PM 

Nectar Tasting Room
(120 N Stevens St ., Spokane, WA 99201)
Cost: $35/member or $45/non-member
This exclusive event for senior level practitioners is designed to help you leverage data to refine communications campaigns and achieve your objectives.
This event is lead by Dr. Bruce Pinkleton. At WSU, he teaches topics including PR management, campaign design, and quantitative research methods. Dr. Pinkleton is coauthor of Strategic Public Relations Management, now in its third edition, and is widely published in peer-reviewed journals.
Join the PRSA Spokane Board
Are you interested in volunteering with the Greater Spokane Chapter of PRSA? Come have coffee with us and learn more about it!

If you are passionate about helping to develop and connect communications professionals in our area, consider applying to serve on our board of directors! Upcoming available positions to include:
  • Sponsorship Chair
  • Secretary
  • Student Relations
  • Membership Chair
Join us for an Informational Session on Tuesday, October 16, at Tom Sawyer Country Coffee Company from 7:30 am to hear an overview on what the board does and learn about how you can get involved and make a difference in PRSA locally. 
PRSA Leads Local Student Crisis Communication Summit
PRSA recently had the opportunity to provide Gonzaga PRSSA students with a simulated approach to the practice of crisis communications.

The students were first briefed on strategic approaches to crisis communications from 2019 PRSA president elect, Katy Wagnon, who serves at Washington Trust Bank as a Communications Manager. 

The students were then split into teams and given a variety of scenarios to test their ability to problem solve under pressure. Using the practices of ethical Public Relations, the students wrote up a comprehensive plan including messaging and action steps to tackle these real life challenges. They were guided on by members of PRSA who gave the students a chance to ask questions and get help when needed. 

Thank you to all of our volunteers who helped make this event a success!
President's Message
Woman with short brown hair and an orange in shirt and in a blazer smiling
Jennifer Ferrero, APR
Greater Spokane
Chapter PRSA

Like-minded Connections Make for Good Bedfellows

PRSA members from across the country recently gathered together in Austin, Texas for the annual conference. The conference, lovingly referred to as ICON, is a whirlwind of engagement for public relations professionals.

I was fortunate to attend ICON for the last two years. At past conferences, I have felt enveloped by the public relations community. In our profession, we have many similarities and challenges. PR people are some of the hardest working that I’ve met. We are people pleasers and seem to go the extra mile – even when a client request is justifiably silly!

It is inherent to us in public relations and communications to want to say things well. We want to eliminate obfuscation and ensure clarity. This transfers to both verbal and written communications.

Thank you to our local public relations and communications professionals for your membership and commitment to going the extra mile for our industry and its reputation. If you didn't attend ICON this year, maybe I’ll see you next year where we can revel in the warmth of hanging out with even more people who truly get us!

Look for a report next month from incoming PRSA Spokane Chapter President, Katy Wagnon. 
Webinars - FREE with PRSA Membership
Did you know that your PRSA membership let's you enjoy several webinars for FREE? Take advantage of this great member benefit with these upcoming courses:

National PRSA On-Demand Webinars available to members 24/7. At-a-glance sample of events on www.prsa.org