Like-minded Connections Make for Good Bedfellows
PRSA members from across the country recently gathered together in Austin, Texas for the annual conference. The conference, lovingly referred to as ICON, is a whirlwind of engagement for public relations professionals.
I was fortunate to attend ICON for the last two years. At past conferences, I have felt enveloped by the public relations community. In our profession, we have many similarities and challenges. PR people are some of the hardest working that I’ve met. We are people pleasers and seem to go the extra mile – even when a client request is justifiably silly!
It is inherent to us in public relations and communications to want to say things well. We want to eliminate obfuscation and ensure clarity. This transfers to both verbal and written communications.
Thank you to our local public relations and communications professionals for your membership and commitment to going the extra mile for our industry and its reputation. If you didn't attend ICON this year, maybe I’ll see you next year where we can revel in the warmth of hanging out with even more people who truly get us!
Look for a report next month from incoming PRSA Spokane Chapter President, Katy Wagnon.