September 2018
Your Help is Needed

The  Greater Spokane PRSA Chapter  will be hosting a Crisis Communication workshop for local PR students this fall. We need volunteers who are willing to serve as mentors/experts for the event and help guide students through the workshop.

Can you help?
Thursday, September 20
5:00 – 8:00 p.m.
Gonzaga University  in Jepson 0119

If yes, email to volunteer.

3 Types of Information Journalists
Want You to Pitch Them
"Journalists don’t want to cover our subject anymore."

Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now. There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists.

And you can sum up the type of information they’re looking for in one word: useful. Send them something useful and you are in business. Try to convince them that they have a duty or obligation to cover Topic X because they haven’t for a while, and you’ll get nowhere.

What’s useful to a journalist? Here are a few examples:

  1. Information that enables them to accomplish something they have to do regularly, like connecting them to a source who can comment on those government figures that get released the first Friday of every month.
  2. Information that’s useful to their audiences, something that helps their readers or viewers do something they couldn’t do before they knew about it.
  3. Information that comprises a good story, in the narrative sense of the word story. This means something with elements of surprise, conflict and interesting characters.
Like this information from Michael Smart? Find more stories like this as part of your membership at
Join the PRSA Spokane Board
Looking for a fun way to give back and volunteer? Our local PRSA board has open positions. If you are passionate about helping to develop and connect communications professionals in our area, consider applying! Upcoming positions to include:
  • Sponsorship Chair
  • Secretary
  • Student Relations
  • Membership Chair
This is a three-year time commitment in which you can serve in multiple leadership roles.
Senior Level PR Research & Measurement Event
Thursday, Oct. 25, 2018
Noon to 1:30 PM 

Nectar Tasting Room
(120 N Stevens St ., Spokane, WA 99201)
Cost: $35/member or $45/non-member
This exclusive event for senior level practitioners is designed to help you leverage data to refine communications campaigns and achieve your objectives.
This event is lead by Dr. Bruce Pinkleton. At WSU, he teaches topics including PR management, campaign design, and quantitative research methods. Dr. Pinkleton is coauthor of Strategic Public Relations Management, now in its third edition, and is widely published in peer-reviewed journals.
Webinars - FREE with PRSA Membership
Did you know that your PRSA membership let's you enjoy several webinars for FREE? Take advantage of this great member benefit with these upcoming courses:

National PRSA On-Demand Webinars available to members 24/7. At-a-glance sample of events on