November 2017 REALTORS® Digest
The Board of Directors of RALSC requests your nominations for the 2017 Special Awards: REALTOR® of the Year, Affiliate of the Year, Rookie of the Year® and the Honor Society. All applications are due by November 10th.

The REALTOR® of the Year award honors the Broker or Sales Associate that has contributed not only to the Association, but to their colleagues, the real estate profession and to their community. The recipients activities cannot be for just one year, but they are cumulative over their real estate career.

The Affiliate of the Year award honors the real-estate-related organization, as well as the organization's contact, that has contributed their time and efforts to the Association and the community. Nominations may be placed by any REALTOR® or Affiliate Member of RALSC.

The Rookie of the Year® award honors the real estate Sales Associate that has listed and sold the most within the first year of being licensed in real estate and holding membership in RALSC. The individual's Broker can submit the application or the individual can submit the application on their own.

The Honor Society award is given to an individual that has participated in RALSC, Florida Realtors® and National Association of REALTORS® activities. The individual has also participated in civic, political, and cultural organizations which benefit the community. Individuals applying into the Honor Society will need to have earned 50 points of the required 100 points in RALSC events/activities.

Get started filling out your application today! No late applications will be accepted.
Real Safe Agent is the new (FREE!) member benefit of the REALTORS® Association of Lake & Sumter Counties, Inc. Real Safe Agent is not a personal safety app, it's a crime prevention system for the real estate industry that allows the entire real estate community to cooperate and collaborate to keep each other safe.

If you have not started using it, (from your phone), enter the email address you have on file with MLS and/or the Association to get your activation started.

And Real Safe Agent training webinars are held twice-a-day, every Tuesday and Thursday. So sign up for the webinar of your choice.

Win a $50 American Express Gift Card or even an iPad just for using the app! How can you win? Simply activate and start using the Real Safe Agent app. No up-sell or hidden costs! The Grand Prize winner will be drawn at random at the end of November! So don't delay activating the app!
Annual Installation Banquet
December 7th
Lake Receptions, Mount Dora

At this luncheon, we will be installing the 2018 Board of Directors and honoring the winners of the 2017 REALTOR of the Year, Rookie of the Year, Affiliate of the Year and Honor Society members.

$25.00 per person
11:00 am - 12:00 pm Registration
12:00 pm - 3:00 pm - Buffet lunch & program
New Changes in Commercial Contracts

If you work in Commercial Real Estate, you may be interested to see the recent changes to the commercial contracts.
To see and utilize the completed form, log into Form Simplicity.
Attention ActiveKey Users

As a reminder, the REALTOR® Association of Lake & Sumter has discontinued the leasing and support of the Supra ActiveKEY (example shown).

Members who currently have ActiveKEY service will need to return their device to RALSC and transition to the eKEY service by December 14, 2017; however, a sooner-the-better approach is recommended due to limited appointment times and to avoid the last-minute rush. This applies to ONLY the ActiveKey, not the eKey on your phone/device.

You are eligible to receive a refund for the remaining amount of your lease provided you return your ActiveKEY to RALSC. Members who have lost or misplaced their ActiveKey may be subject to Supra's lost key fee.

How to transition to the eKEY:

  • Please call or email the Association to make an appointment for your eKEY transition: 352-343-3003 or email
  • Bring your ActiveKEY, as well as the device you will use for your eKEY service, to your appointment. To expedite your appointment, please download the eKEY app to your device in advance. (Search for "eKey" in your App Store / PlayStore on your device)
  • During your appointment, we will be happy to provide instructions on how to use your eKEY.
  • You will be switched over to Monthly billing from Supra and charged $16.00 (per month) going forward.
Education & Events
Be sure to check out the Education & Events tab of the RALSC website for a listing of what is coming up in the future at RALSC. We include things such as Association closed dates, CE classes, special events, etc. New events and classes are added frequently, so check often!
Upcoming Classes

Be sure to check out the Association's Education & Events tab on the website for all upcoming events and classes. We have many events and classes coming up soon. Such as:
Excellence in Professionalism
November 7th

Perfect Pricing with Easy, Accurate CMAs from RPR
December 5th

3 Ways to Build Listing Inventory with RPR
December 5th
Installation Banquet
December 7th

50 Ways to Have a Profitable 2018
December 12th

Increase Your Income with Virtual Assistants (iCE Course)
December 14th

and more...
Great American REALTOR ® Days
January 9th, 10th & 11th, 2018

RALSC will take a bus to Tallahassee again next year - on January 10th!
So Save The Date!
'Living Legend' made numerous contributes to Lake County

Long-time Association member, Catherine Hanson, of Catherine Hanson Real Estate, was recently honored for her contributions to Lake County.

Catherine Hanson served as a county commissioner for 16 years, from 1990 to 2006. She co-founded the East Lake County Chamber of Commerce and served on the boar...ds of North Lake Hospital, Hospice, United Way of Lake and Sumter and East Lake Library. “I never had any aspiration to go into politics, but I held my seat for 16 years. I felt that my job while there was to make good decision and be innovative," Hanson said.

Welcome New RALSC Members!
Check out the growing list of new members as well as other events and tips on our website!
View the photos from our New Member Orientation - November 1st
On October 19th, the 2017 Board of Directors, welcomed the new incoming 2018 Directors of the REALTORS® Association of Lake & Sumter Counties, pictured below.

(L to R) Tracie Ruffolo - Vivienne Cunningham - Valerie Foerst - Edward Fox - Terry Paschal
2018 Leadership Program Application
Be a part of the Association's Leadership

The RALSC Leadership Development Program offers an opportunity to learn how the Association operates. Many of these same principles that guide the volunteer leadership and staff of our organization can be applied to how you run your business.

Graduates of the Leadership Program will be equipped with the knowledge, skills and confidence to excel as a Leader of the REALTORS® Association of Lake & Sumter Counties.

Only 8 candidates will be selected to participate in the program.

Please review the program and forward your completed Application to prior to the deadline of November 22nd.
REALTORS® on the Move
Here at RALSC we’re always on the move working harder to serve you better.
See which REALTORS® are on the move this month by clicking the link below!
REALTORS® Statistics
Have you taken a look at the local Market Statistics from MFRMLS, NAR and FL REALTORS ®? We update our website when the latest information has been released to the public.

Click on the button for the latest statistics.
November Monthly Door Prize
Presented by:

Sharon Ahrens
Babette's Furniture & Home
Drop your business card each time you visit RALSC for a chance to win the monthly door prize. The drawing takes place at 5:00 p.m. on the last day of each month.
New Affiliates
Mortgage Equity Partners
Todd Levensohn
5222 Andurs Ave Suite A
Orlando, FL 32810
Style Magazine
Tim McRae
108 S 5th Street, Suite 200
Leesburg, FL 34748
New Real Estate Offices
Encore Premier Realty, Inc.
Ken Robers, Jr.
30918 Fairvista Dr.
Tavares, FL 32778

NextHome Village Realty
Jody Ashley
1718 Pebble Beach Lane
Lady Lake, FL 32159

RE/MAX® Premier Realty
Rober Deichman
122 West Ruby Street
Taveres, FL 32778
Scott Rhodes Appraisal Group
Scott Rhodes
1900 S. Bay Street
Eustis, FL 32726

Tarpon Bay Realty
Kelly Tetzlaff
24126 Plymouth Hollow Circle
Sorrento, FL 32776
REALTORS® Association of Lake & Sumter Counties, Inc.
3001 State Road 19 South, Tavares, Florida 32778
PHONE: (352) 343-3003
FAX: (352) 343-7876