November 2018
Diversity in and around communications
By Kerri Loudoun, IABC London Director of Professional Development 

If you were born and raised in Canada, I suspect many will believe our country has ensured diversity is woven throughout our society. From the acceptance of cultural customs around dress in the workplace, to human rights laws protecting those to be free from persecution based on the colour of their skin/sexual orientation/religious beliefs, on the surface diversity is evident . But how deep does the concept of diversity go within organizations and the communications they create for internal and external audiences?

The importance for brands to show ethnic diversity in their advertising campaigns isn’t new in North America, but even in the 21st century, we still see big organizations like H&M struggle with this concept and its execution. Their “coolest monkey in the jungle” hoodie debacle brought the clothing retailer a lot of bad press to say the least, and some brands can struggle to bounce back from those types of errs in judgement. Read more.
Call for volunteers - help us celebrate 40 years!

If you are an event planner at heart, we have a gig for you! Help us organize the Virtuoso Awards event that will mark the London Chapter’s 40th anniversary on June 6, 2019.
 
We are looking for assistance in the following areas:
  • Marketing team – branding, design, event promotion and ticket sales
  • Logistics team –décor, audio/visual, catering/venue
  • Communicator of the Year award team – led by Awards Director, Robert DeLaet, assistance is required with call for nominations, judging coordination and video profiles
  • Program coordination team – including a look back at 40 years of IABC in London, student and Communicator of the Year awards and a special guest speaker.
 
If you are interested in volunteering or would like more information, please email iabcvirtuoso@gmail.com or call 226-688-7050.

Roxanne Beaubien
Virtuoso Director
Update on the 'Purposeful Pause' of project-based awards - We are getting set to hear from you
By Andrew Kaszowski, IABC London President

IABC London's Board announced in October that we are taking a purposeful pause on our project-based Virtuoso Awards so that we can listen to you and improve the recognition opportunities that our chapter offers. We want to deliver a program that reflects your needs, and this involves careful listening.
 
The ad-hoc committee (see our friendly faces!) met for its first meeting on November 13 to chart the course for this listening process.  Read more.
The Changing Landscape of Work Environments: How to successfully adapt and transition your organization and employees

The traditional nine to five office environment is changing dramatically as real estate costs go up, companies operate globally and a new generation with distinct expectations enters the workforce. On November 20, join us for lunch and a speaker panel to discover best practices through this exciting evolution.  

Listen and learn from an exclusive panel of Toronto and London-based industry leaders. IABC London, in partnership with BMC, has assembled a speaker panel whose business it is to help others transform their companies.  Learn more.
Back by popular demand!

IABC London is getting in the holiday spirit with The Gift of Communication taking place on Tuesday December 4, from 5 – 7 pm at Fanshawe College. Spots are limited to 20 communicators and 10 students.

The Gift of Communication is an event where communication experts connect with non-profit organizations within the community of London, in an effort to help those organizations with limited resources achieve their communication goals. Read more.
Job Board
Here are the most recent job postings:
  • Senior Marketing Officer – London Health Sciences Foundation
  • Marketing & Communications Specialist – London Health Sciences Foundation
  • Director, Strategic Communications & Marketing – Western University
  • Manager, Communications – Southwestern Public Health
For more information on how to post a job with IABC London visit our website here or contact Cassie Caranci, IABC London Job Board Liaison, at iabclondonjobboard@gmail.com.
About Connect
Connect is the monthly newsletter of IABC London. 
Feedback and news ideas are always welcome. 
Please contact Courtney Morgan  iabclondonconnect@gmail.com
Editor: Richelle Lowry,  iabclondoncomms@gmail.com