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What can we learn from Superbowl Ads?
Picture this: The big game. Months of anticipation leading up to an event where people pay thousands of dollars to attend live. Millions of Americans gather around the television... to watch the advertising??
How do you get your marketing to a place where people don't keep scrolling or simply turn a blind eye when it comes to advertising your small business? Maybe you're not creating a 15 second commercial with an endless budget... maybe your style is more social media advertising to your 850 followers, or even just a sandwich board on your sidewalk for passersby to see... here's a few tips to create viral-worthy hype behind your advertising.
Pick up on queues from the local and national buzz. Create your own spin on other viral social media campaigns. Fold your product or service into the story!
- Engage with People on Social Media
Interact with your viewers through comments and direct messages. Bring them in and make them feel a part of the conversation. This will not only boost your engagement in the algorithm, but this will keep your viewers coming back for more. BONUS: This engagement transforms your brand from a passive advertiser to someone that's passionate about building and getting to know their community.
- Create an Emotional Response
If you can make your viewers laugh out loud or hit their feelers so hard, they find themselves on the verge of tears - you've done your job and you've done it well! As the iconic Maya Angelou once said, "people will forget what you said, but they'll never forget how you made them feel."
With so many great Marketing contacts in our chamber, it’s hard to pick just one to reach out to! CLICK HERE for a few we recommend. Also be sure to check out the Tips/Tools section below and get ready for your advertisements get the traction that is ALMOST Superbowl Commercial worthy!
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