February 2020

The official newsletter of Kentucky's Beef Industry.
NCBA RELEASES CONSUMER RESEARCH SHOWING WIDESPREAD CONFUSION ABOUT CONTENTS OF PLANT-BASED MEAT
Beef. It’s What’s For Dinner ., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media ads. The ads focus on the topics of sustainability, health and meat substitutes. 

Staying true to the brand’s notable swagger, the ads leverage the popular “Nicely done, beef” creative wrapper to directly address misinformation while highlighting beef’s strongest attributes – taste, quality, health sustainable production.
COW-CALF PROFITABILITY CONFERENCES
This is a one day, intensive seminar on key topics for beef producers delivered by UK Ag. Economics Extension through the Kentucky Beef Network funded by the Kentucky Agriculture Development Board. You will hear from UK's extension specialists and go home with educational material and tools to make your operation more successful. New and experience producers are welcome!
Topics to include:
-Controlling production costs
-Improving winter feeding practices
-Optimizing stocking rates
-Managing the cowherd with profit in mind
-General farm management strategies
Richmond - March 13
Monticello - March 16
Campbellsville - March 17
Bowling Green - March 18
Elizabethtown - March 19
Burlington - Fall 2020
Danville - Fall 2020
FIVE LOCATIONS CHOSEN FOR 2020 STOCKMANSHIP & STEWARDSHIP PROGRAM
Locations have been identified for five events on the Stockmanship & Stewardship Regional Tour, with the next stop in Ontario, Ore. Dates for that session and sessions in Bowling Green, KY ., Durango, Colo., Danville, Ind., and Elko, Nev. have not yet been determined. Stockmanship & Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance (BQA) educational sessions, facility design sessions to fit your operation and industry updates.
KCA APPAREL NOW AVAILABLE ONLINE
You can now purchase KCA apparel through our online store! Click the button below to visit the store. There is also KJCA apparel available. Online purchases can be paid with debit or credit card.
MID-SOUTH STOCKER CONFERENCE - FEBRUARY 26
Since the conference’s inception, the goal was to provide a program targeted to the managers of stocker and backgrounding operations. The program brings experts from both Kentucky and Tennessee to the region as well as experts from other states to improve production efficiency and profitability.
BEEF. IT'S WHAT'S FOR DINNER . DISHES UP NEW ADS ADDRESSING COMMON MYTHS ABOUT BEEF
Beef. It’s What’s For Dinner ., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media ads. The ads focus on the topics of sustainability, health and meat substitutes. 

Staying true to the brand’s notable swagger, the ads leverage the popular “Nicely done, beef” creative wrapper to directly address misinformation while highlighting beef’s strongest attributes – taste, quality, health sustainable production.
Checkin' on the Checkoff
2020 DERBY BURGER ENTRIES
Do you have a burger recipe that is good enough to be crowned the 2020 Kentucky Derby Festival Derby Burger? We want to hear it! Entries are being taken now until March 9th. The Top 8 will go on to be in the online voting contest and the Top 4 will participate in an in-store cook off.

Click the button below for more information on rules and how to enter
Happening at Eden Shale Farm
STRUCTURES FOR BEEF CATTLE
Structures for beef cattle fall into two categories: simple shelters and buildings. Simple shelters are used where little preparation needs to be done, or can be afforded, other than to provide cattle with the simplest type of protection from wind and sunshine. Examples of simple shelters are windbreaks, shade structures, trees, and topography. Simple structures may be enough for cattle when a forage analysis indicates they are being fed a proper ration.
BULL BARN RENOVATION WEBSITE PAGE
We have created a new page on our website that includes more information on the different renovated areas. In the Fall of 2019, we began renovating our Bull Barn. The Bull Barn was built in the 1960s and was built to hold 110 bulls with 11 pens. There were a number of issues - the pens had natural dirt floors; the barn is positioned the wrong way; there was no storage for manure; there was a lack of ventilation. Our renovation included new flooring, a new manure storage area, and upgrades to the ventilation. 
Youth Activities
KJCA HOODIES
Get your KJCA hoodie to support junior programs! These popular hoodies will only be offered for a limited time.

Be sure to keep an eye on the new store site for more KJCA apparel to come!
HIGH SCHOOL SCHOLARSHIPS NOW AVAILABLE
Five $1,500 Scholarships are available through the Kentucky Cattlemen's Association and funded by the Kentucky Cattlemen's Foundation. Visit the link below for scholarship requirements and to download the application. Deadline to apply is March 31, 2020
In The News
RETAIL INSIGHTS
What's happening with Beef at Retail? These monthly articles leverage scanner data and other sources to inform retailers and other channel audiences on key beef industry trends and measures at retail. The topics may vary by month. We welcome your feedback, and if you are interested in a specific topic, please let us know by contacting BeefNewsNow@beef.org
EXPECT BIG U.S. BEEF EXPORTS TO KOREA, JAPAN IN 2020
U.S. beef exports continue to remain strong. That’s according to the U.S. Meat Export Federation (USMEF). The Federation released its year-end numbers on 2019 export sales last week. The federation says beef exports are down slightly from the record year of 2018. However, they say demand is still very strong. 
LEADERS SHARE UPDATE ON TYSON FIRE INVESTIGATION
An update on a story we've been following for several months now. We've learned the investigation into the Tyson beef plant fire is ongoing, AgDay’s Clinton Griffiths reports. Back in August the Tyson beef processing plant in Holcomb, Kansas, was forced to shut down after a large fire. The plant has a slaughter capacity of 6,000 head per day, accounting for 5% of all U.S. fed cattle packing capacity.
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