#2 Make the Workplace Attractive
Once your internet presence is sparkling, you will want the physical workplace to match. Even if things look great, there could be areas that need attention. Ask your employees for their thoughts on how you can improve the workplace. Little things like snacks in the break room or moving furniture around can make a big difference.
It is also worth examining your benefits and compensation to make sure you are on par with the industry standard. A visually pleasing workplace is important, but the best pay and benefits you can offer will attract great candidates by itself.