The Dr Pepper Museum & Free Enterprise Institute, a nonprofit organization not owned or operated by Keurig Dr Pepper, is one of Waco’s longest-standing cultural attractions. Annually, the Museum serves over 170,000 visitors from all over the world. We are dedicated to telling the unique story of the soft drink industry and educating the public about the free enterprise economic system.
Dr Pepper Museum & Free Enterprise Institute has an educational mission focused on serving all members of our community. The Cen-Tex Hispanic Chamber of Commerce connects organizations like the Dr Pepper Museum to our diverse community and empowers us to build lasting relationships with Central Texas businesses and residents.