The High Country is built upon the many unique small businesses and unforgettable experiences that make this such a special place. By choosing to keep your holiday shopping local, you’re not only finding one-of-a-kind gifts but directly contributing to the vitality of Boone’s beloved businesses. 

Gift Adventure, Give Legendary

The Speckled Trout

Give the gift of adventure with a Speckled Trout Destination Travel experience, where Eat, Play, and Stay come together in some of the world’s most remarkable landscapes. From expert-guided angling to meaningful cultural immersion and exceptional cuisine, each journey reflects the spirit of The Speckled Trout and creates memories that last far beyond the trip itself. 

Beef Up Your Holidays!

Shipley Farms Beef

Give the gift of better beef this Christmas with Appalachian-grown, pasture-raised beef. Curated by our very own Thomas the Butcher, the Shipley Farms Curated Gift Box — available in 5–6 or 9–10 lbs — is the perfect gift for someone special. Since 1872, Shipley Farms Beef has been raising cattle with great care for the land, the cattle and the community we serve. Recently named Watauga County's Farm Family of the Year for our soil conservation efforts - check out Shipley Farms Beef, and see how Better Soil makes Better Beef.

The Experience is a Gift

Mast General Store

With an eclectic mix of items to surprise your entire family and helpful staffers ready to help with suggestions if you are stumped, the best gift is your step back in time.  

From the Mast General Store Family to yours, we hope you have a warm and festive time with your family and friends. Happy Holidays and Merry Christmas!

Keep the Cheer Here this Season

These three family-owned and operated businesses bring the best of the High Country’s outdoors and agritourism to your holiday shopping. From outfitting your adventures and savoring local flavors to finding timeless gifts rooted in our mountain traditions, The Speckled Trout, Shipley Farms Beef, and Mast General Store each offer unique ways to enjoy the region.

Shopping locally keeps 48–68% of your dollar in the High Country, sustaining our small businesses. This is email is part of our five-week Holiday Shop Local campaign, highlighting the people and businesses who make our area so special. Follow us on social media and stay tuned each week for more gift ideas and ways to celebrate the season close to the community!

This Could Be Your Business!

Have a holiday product or experience to promote? Join the campaign!

For questions, email Director of Communications, Emma Faulkner at emma@boonechamber.com.