The Worldly Marketer
December 2015 edition

New SlideShare Presentation:

Digital Marketing 101

The advent of digital channels offers unprecedented opportunities for businesses of all sizes to go global . This SlideShare presentation looks at the basic methods: d isplay advertising, s earch engine marketing, a ffiliate marketing, m obile marketing, e mail marketing, and s ocial media marketing.

All of these methods call for a much more targeted and interactive approach than traditional marketing. Where do you start? Choose a primary content platform and then engage your customers with a consistent stream of high-quality content. No matter if your business is big or small, with the right strategy, you can achieve marketing success in your home region as well as abroad.

Social Tip
of the Month

December Tip:
The Holidays mean different things to different people

If you're a native English speaker and you celebrate Christmas, you probably think of December 25th as the Big Day. But did you know that in many countries, the main celebration happens on December 24th, i.e. Christmas Eve? That's when people in German-speaking countries, Scandinavian countries, and in many parts of Eastern Europe and South America have their big family dinner. It's also when children get to open their presents. In those traditions, Christmas Day is a much quieter holiday - perfect for recovering from the festivities of the night before.

Meanwhile, followers of the Eastern Christian tradition will be celebrating Orthodox Christmas about two weeks later, in early January.

In Judaism, the 8-day holiday of  Hanukkah is determined according to the Hebrew calendar, which means that it can fall anytime from late November to late December. This year, Hanukkah begins at sunset on December 6th and ends at sunset on December 14th.

So before you wish people happy holidays, know your audience and learn more about your customers' different traditions around the winter holiday season. 

International & Global Marketing News

We Are Social has published a new report on Digital in Southeast Asia in 2015. Among the highlights: Internet penetration rates for November averaged 40%, which represents a 12% increase since March. This rapid growth is driven by increasing access to mobile devices, particularly in less developed markets. As for social media, Facebook is by far the most popular network. But other social networks such as QZone are also widely used. See the full report.

Tech In Asia reports that the WeChat, the hugely popular messenger app, is reinventing ecommerce in ways that are leaving its American-based competitors in the dust. " China is behind in a lot of different areas, but one area where it's ahead is in social content-driven commerce", says William Bao Bean, the Managing Director of Chinaccelerator.

Have you ever disagreed with a company's message? In India, people have taken to  downvoting certain apps on the App Store and Google Play, leaving negative reviews as a form of protest. You can read about their motivations in this recent article from TNW News.  

For  more current articles  on international business and global marketing issues, visit the  Verbaccino Flipboard  magazine. New articles are added throughout the week, so check back often!

#Holiday HeadsUp
for December  2015

Yes, Hanukkah and Christmas are coming up this month. But there are many other festivities on our December calendar. Here's a selection:

Saint Nicholas Day (December 6th) is a much-anticipated day for many children in Europe. It's when they wake up to presents from - you guessed it - Saint Nicholas.

December 8th, the Feast of the Immaculate Conception, is a public holiday in many traditionally Catholic countries.

December 10th is Human Rights Day, as declared by the United Nations General Assembly.

This year, the December Solstice takes place on December 22nd at 4:48 a.m. Universal Time. This shortest night of the year (at least in the Northern Hemisphere) is marked by a number of traditional festivals around the world, including the Dongzhi Festival in many Asian cultures and the Yaldā Festival in Persian culture.

Muslims around the world will be celebrating Mawlid (the birthday of the Prophet Muhammad) towards the end of December - on different days depending on their denomination.

Kwanzaa, the week-long festival of the Western African diaspora, begins on December 26th.

And New Year's Eve, December 31st, goes by different names in different cultures: 'Silvester' in German-speaking regions, 'Réveillon' in French-speaking regions, 'Novy God' in Slavic regions, 'Hogmanay' in Scotland, and 'Omisokā' in Japan.

Those are just some of the special dates coming up this month!

You can download this PDF document  by clicking on the link, above,  and selecting "Save Page As".

Get more details about any holiday or observance on the calendar
by clicking on the specific entry.

Did we miss any important dates?

Meet Kazaam,

the newest member of the Verbaccino team!

Kazaam is happily assisting at Verbaccino Headquarters in the role of Mascot & CFO (Chief Fitness Officer, in charge of daily walkies).

You can keep up with Kazaam via Instagram at @Verbaccino.

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