March 1,  2017
Recent Articles

The late Hollywood director Mike Nichols said, "One man can't make a movie. But it's necessary that all the decisions... come from one mind." Bob Buday explains why this applies equally (if not more) to producing thought leadership content.

Thought leadership works best when it tries to solve important issues. But some of our clients are asking if they should even discuss issues that reflect poorly on the current administration. David Rosenbaum wonders whether this fear will have a chilling effect on thought leadership.

About Bloom Group
Bloom Group helps B2B and professional services firms become pre-eminent thought leaders in their sectors. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.  Follow us on Twitter for more thought leadership content and discussions:  @BloomGroupTL .

Bloom Group has seen far too many professional services firms invest a great deal of time and money in research studies that fail to generate much client interest. Why? Because they don't address a topic which meets three criteria: it's a big issue for the target audience, it's an issue on which the firm has deep expertise, and there's "white space" in the marketplace to say something new and important. 
To avoid wasting time and effort on research, firms must address these criteria first. In this article, Bloom Group draws on its experience in designing and managing research studies that attract both press and client attention, producing leads and new business.
You can read our article here.
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