Campaign Ideas for the Holy Week

As Holy Week approaches, we want to remind you to prepare for our special campaigns designed for the season.

 With March 28 marking the start of Maundy Thursday, it's essential to prepare your dealership to take advantage of this important time.

Our focus this season revolves around promoting Ford’s current best-selling models: the Ford Territory, Ford Everest and Ford Ranger during Holy Week, making them ideal for your marketing efforts.

Here's a quick overview of each model's key highlights:

Ford Territory: Emphasis on spacious interior, advanced technology features and fuel economy, navigation It is the ideal companion for families going on trips or pilgrimages.

Ford Everest: Highlights its rugged capabilities, outstanding comfort and versatility, presenting it as the ultimate SUV to travel on a variety of terrains and meet the needs of Filipino families on their Holy Week adventure.

Ford Ranger: Demonstrates ruggedness, reliability and versatility, positioning it as the ideal pickup truck for every task, from hauling supplies for family reunions to exploring the hot spots come far away during Holy Week.

In addition to promoting your vehicles, we recommend highlighting essential accessories that help complete the Holy Week experience.

• Consider offering items such as roof racks, cargo racks and weather-resistant mats to enhance the functionality and convenience of our models for customers starting their journeys.

• In addition, customers are encouraged to sign up for a test drive to experience for themselves the outstanding performance and comfort of Ford vehicles.

• Test drives are a great opportunity to showcase the unique features and capabilities of our models, while converting prospects into satisfied owners.

• Finally, don't forget to remind customers of the importance of vehicle maintenance before embarking on Holy Week adventures.

• Provide vehicle maintenance reminders to ensure their Ford vehicle is in optimal condition for a safe and enjoyable drive.

• To support your marketing efforts, we have prepared comprehensive campaign materials, including social media assets, email templates and promotional graphics, all specially designed for Holy Week season.

These resources are designed to help you effectively communicate the value propositions of Ford models and drive customer engagement during this time. If you need additional support or resources to improve your campaign strategy, please contact your DCM. We're here to support you every step of the way and ensure your dealership stands out during this important season. Let's make the most of this Holy Week and together, drive the success of your dealership.