There's an old rule that when you have a LOT of something, the price goes down which is definitely the case with radio. You may find a handful of TV stations in your town, and a major newspaper or two, but you've likely got one, two, even three dozen radio stations broadcasting.

Whereas it can cost hundreds or thousands to get a single ad on TV or in major daily newspapers, radio commercials usually go for under $100 and often much lower (under $10 in small towns).

Radio combines less expensive ad rates with large, well- targeted audiences to give you an excellent value.

Almost everyone listens to radio. Most people claim to listen at least 2 hours each day. Young people listen to pop stations, baby boomers love softer stations and stations that play oldies. People over 55 (and increasingly people of all ages) listen to talk and news stations. The softer stations and news stations would be good choices for marketing a home inventory business.

Make sure your radio commercial offers an attractive deal. Keep to a few basic ideas, repeating your contact info multiple times. Radio stations are happy to work with you to develop an ad to meet your budget. Make a list of local radio stations you feel would be good choices, then call their advertising departments to learn their procedures and to get pricing information.

Get prepared by putting together an information summary sheet including your company name, slogan, contact information and key benefits of your service. Let the radio talent at your local station do what they do best and help sell your service.

Get the word out about your valuable service and watch your business grow and prosper!

Best Regards,

The Complete Home Journal Business Team

Join a highly dedicated group of professionals working to ensure the protection of home and small business owners by providing property documentation services. Your clients and colleagues will recognize you as a member of a reliable association whose members adhere to a strict code of conduct.

The National Association of Home Inventory Professionals has the vision to expand the inventory services industry, to benefit our membership and the community. Member benefits include:

• Premium Online Directory Listing
• NAHIP Logo Use
• Public Relations & Marketing
• Free Gifts
• Discounted Member Programs

As a member, you'll be part of our international directory and eligible to receive referrals from all over the world. As an active NAHIP member, your ideas will help to shape the future of the inventory services industry. Visit the NAHIP website for further details: www.NAHIP.com

We need your support to grow the NAHIP membership. Join today and help us advance this new industry to benefit both business owners and the community.

Visit our message board for great information exchanges with other Home Inventory Business owners Visit: Home Inventory Business Message Board

Visit the new Resources section of our site for great deals on legal help, logos, printing, web hosting, office supplies, logo shirts & more..... Visit: resources.HomeJournalBusiness.com

Also visit the business owner file share which includes useful documents contributed by home inventory business owners. Visit: share.HomeJournalBusiness.com

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