Sales & Marketing Tips from the Experts
Register today for a free webinar sponsored by The Energy Network to generate more leads, get your customers to say "yes" to home improvements and grow your business!
Peter Troast
The Challenge and Opportunity of Home Performance Marketing
Come learn effective internet marketing techniques for the home performance industry, hear real-world  success stories and get recommendations for capturing more leads.
Presenter: Peter Troast
Date: July 16, 10am - 11am

Financing Options & Building Your Green Team
Learn how to use financing to get past cost barriers and get your customers to say "yes" to green improvements.  Find out about leading financing programs, including new below-market rate programs  sponsored by the California Public Utilities Commission.
Presenters: Bruce Mast, Deputy Executive Director at Build It Green, and Marcia Tolentino, Real Estate Outreach Project Manager at Build It Green
Date: July 23, 10am - 11am

Bruce Mast

Marcia Tolentino

Is Your Website Converting Traffic to Leads? Simple, Objective Ways to Evaluate
One website metric matters more than almost any other: Conversion Rate. Peter Troast will discuss proven  ways that home performance & HVAC websites can capture more leads, measure and track those  leads, and improve their conversion rate.
Presenter: Peter Troast
Date: August 13, 10am - 11am

Questions? Email or call 510-590-3360 ext. 603.
Home Performance Sales Training
Mike Rogers

Early bird tickets sold out; 10 new seats just added!


This full-day session provides an introduction and overview of key sales skills, tools, and approaches for residential contractors, especially those delivering comprehensive energy-efficiency and performance upgrades. The class includes elements important for success in consulting and selling HVAC and home performance improvements to homeowners. Offered at no cost thanks to a subsidy from The Energy Network ($350 value!).

Presenter: Home performance expert Mike Rogers

Date: June 23, 8am - 5pm at Pomona College, 33 N. College Way Claremont, CA 91711 


Home Upgrade Marketing Efforts in your Area
As we enter the busy season, here's a recap of resources to help promote your business. 
  • Assessment Vouchers help contractors offer a $300 discount on a Comprehensive Energy Assessment that leads to an Energy Upgrade California┬« Home Upgrade project.
  • Upgrade Coupons help homeowners save $200 on qualifying Advanced Home Upgrade projects.
  • Contractor Co-op provides $5,000 in Matching Funds for 50% reimbursement of several project types, including marketing items and contractor trainings.
  • 100 Home Challenge: The Energy Network is running a special promotional campaign for Home Upgrade in three cities: Culver City, Palmdale, and Santa Clarita. The goal is 100 homes upgraded or in process in each city. We're also doing additional outreach with interested cities across LA County.
  • Request hard copies of the Home Upgrade brochure by emailing

How we're promoting (and some samples!):

To find out more, contact Christine Geltz, (626) 483-0560 or Samantha Robinson, (213) 213-1960 Ext. 101

For questions about Home Upgrade, contact us at (877) 785-2237  or 

The Energy Network is administered by the County of Los Angeles and funded by California utility ratepayers under the auspices of the California Public Utilities Commission.


Energy Upgrade California┬« Home Upgrade provides assistance and incentives for home improvement projects that can reduce energy use and make homes more comfortable. This statewide program is managed locally by utilities and regional energy networks and directed by the California Public Utilities Commission in collaboration with the California Energy Commission. Funding comes from utility customers under the auspices of the California Public Utilities Commission. Incentives are offered on a first-come, first-served basis and are effective until funding is expended or the program is discontinued. Programs may be modified or terminated without prior notice.