Mega Market
Today, 1 in 3 Americans is over the age of 50 years old, making up a mega market that is active, buying homes and wanting to age gracefully in those homes. This market is very youthful and embraces "agelessness”. They are considering this next phase of life, after kids are gone, as “Adult Life 2.0”.
The new phrase coined at the 2018 Builder Show is "Thriving in Place" - replacing the old, dated phrase “Aging In Place” - describes these active, fun adults more accurately!