Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
December 23, 2010
Farriers Hit The Nail On The Head

I  asked  farriers Danny and Johnny as they took a mid-morning break for their thoughts on running small businesses and what the important points are for planning in 2011.

Instead of answering, they asked me if I really wanted to hear business advice from two guys who work all day bent over with their heads lower than their backsides.

After the laughing stopped, it didn't take long for them to volunteer three tips for professional horsemen serious about building a successful business.

1.       Raise your prices a little bit each year. Your costs creep up slowly as the months fly by and you need to pass these on annually in small increments instead of  jacking them up abruptly in one move to recover lost profit from years long gone by.

2.       Be working on an exit strategy from your business. Who will you sell it to, what is it worth and when will you know it's the time to sell?

Too many business owners convince themselves they will never want to retire or no one can pay them the true value of the business, or buyers aren't available when the time comes.

3.       Put a little away each year for emergencies and retirement. Horses, tack, machinery, trucks and trailers scream for the attention of your profits, but peel some dollars into an investment account to have for emergency or retirement spending.

Good advice from two guys who work hard like you do.

Others have said...

"Don't gamble; take all your savings and buy some good stock and hold it till it goes up, then sell it. If it don't go up, don't buy it." --Will Rogers

"High achievement always takes place in the framework of high expectation"--Charles Kettering

"It's not hard to meet expenses, they're everywhere."--Unknown

New Audio Program

What Professional Horsemen Ought To Know About Horse Boarding Contracts!

Horse Boarding Contracts
  New 2 hour 2 CD set on understanding horse boarding contracts. Only $19.97!

Attorney Laura McFarland-Taylor and I teamed up to produce this audio program discussing the essentials of a horse boarding contract, what the legal terms mean and what you should include in your agreement.

Pop it in your vehicle's CD Player and learn while you drive!

Click here for more information

Back At The Barn

ice frost
Our family will be enjoying a guaranteed White Christmas this year as will many locations in the world.

If you live in snow country with horses, you know a merry barn attitude starts with warm winter boots. Treat yourself to a new pair if yours have gone the distance!

Stay toasty and enjoy your celebration!

ph logoProfitable Horseman Tip

 Are your 2010 income and expenses posted in your accounting system? If not, why not? If you don't like bookkeeping, delegate to someone who does.

Until next time,


Doug Emerson
Profitable Horseman   (716) 434-5371
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