February 2026


KEEPING IT FLOWING

Merging Environments: Continuing to Explore the Indoor-Outdoor Experience in Hospitality

Travelers today want more than a place to sleep; they want a place to feel something. Hotels and resorts are responding by dissolving the line between indoors and outdoors, creating environments that feel open, immersive, and built to resonate beyond the stay. This shift is not about aesthetics alone. It is about orchestrating experiences that transform a property into a destination.

TEAM SPOTLIGHT

Getting to Know Chip Beyt, Strategic Partnerships

Developing strategic partnerships for a firm that creates destination-defining experiences requires a clear understanding of the design-build process and the ability to communicate how the firm can best serve its clients. A licensed landscape architect, Chip Beyt joined OTL in October 2025 to focus on client relationships and strategic growth. Since, he has quickly become a deeply valued member of our team.


Adept at communicating OTL's unique capabilities across a broad spectrum of industry professionals, Chip wears many hats including account management, creative concepting, project consulting, and more. He anticipates customers' needs, enabling OTL to create the experiences clients envision, and enjoys seeking out new partners and projects for us. We spoke with Chip about joining OTL and his goals at the company.


METRICS THAT MATTER

The Right Features for Happy Hotel Guests

According to Dataintelothe global rooftop pool experience market was $10.2 billion in 2024 and is forecast to hit $21.1 billion by 2033, driven in part by hotel and hospitality demand.

TAKE OUR POLL:

Which outdoor amenities will hotels adopt in the next five years?

We'll share the results with you in an upcoming newsletter.

P.S.

Wondering what's changing in outdoor spaces? Read "Redefined Refinement" in Landscape Management Magazine's January issue. In the article, OTL's CEO J. Wickham Zimmerman discusses the 2026 shift in design-build trends, from decorative backyards to tech-integrated, sustainable, modern outdoor spaces.

Stay Connected!

Missed our Last Newsletter?

We’ve got you covered. Click here to view last month’s newsletter and to stay on top of today’s design and construction trends.

© 2026 Outside the Lines, Inc. All Rights Reserved.