February 12, 2026

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AAHOA NEWS

AAHOACON Registration Special for All Members

For one month only, AAHOACON registration is just $199! This exclusive rate is available only to AAHOA Members. Not a member yet? Join AAHOA today to unlock this special pricing and secure your spot.


This year, we’re putting profitability first – because growing revenue is good, but building long-term value is better. At AAHOACON26, you can expect:

  • Game-changing education
  • Independent Hoteliers Summit
  • Bustling Trade Show floor
  • Powerful networking and unforgettable events


Prices go up soon – $199 registration ends February 28!

You Asked, We Listened: Rahul Kapoor Returns to AAHOACON26

World-renowned mindset coach and motivational powerhouse Rahul Kapoor is returning to the AAHOACON mainstage as the Day 1 Keynote Speaker! With a background in psychology and experience working with Fortune 500 companies and professional sports teams, he specializes in:

  • Unlocking the mental tools needed to lead in a changing economy
  • Strategies to scale your business and your mindset
  • Unrivaled energy – if you've seen him before, you know his sessions are more than a speech; they're an experience


Don't miss the chance to kick off AAHOACON26 with the spark that only Rahul can provide. Registration for AAHOACON26 is now just $199 – available to all AAHOA Members for the month of February.

Leadership That Scales: Dr. Sudhir Mehta at AAHOACON26

At AAHOACON26 in Philadelphia, Dr. Sudhir Mehta will deliver an education session keynote on April 9 and 10. Drawing on 30+ years across technology, entrepreneurship, and family businesses, and with deep ties to the hotel industry, he helps founder-led and multigenerational owners move beyond “founder mode” to build strong, future-ready leadership teams.


At AAHOACON26, Dr. Mehta will share:

  • Practical frameworks to strengthen leadership and accountability
  • Insights on improving communication, retention, and operational execution
  • Actionable approaches owners can apply within their teams

Credentialing is Open for the 2026 AAHOA Elections

Your voice shapes the future of our industry. The 2026 AAHOA Elections will be conducted entirely online via your smartphone. To ensure you can cast your vote, please take two minutes today to complete these three essential steps:


  1. Confirm Your Eligibility: Log in to MyAAHOA.com to verify your status.
  2. Update Your Info: Ensure you have a valid, unique email address and mobile number on file.
  3. Get the App: Download the Voatz app (available on the App Store or Google Play) so you are ready for the credentialing process.


Important Reminders

Spousal Voting: For a spouse to be eligible to vote, their full name must appear on the membership application.


Need Help? Visit the Elections Resource Center or contact info@aahoa.com.

Data-Driven Insights for Hotel Owners in 2026

Guesswork has no place in today’s hotel investment strategy. Join us on Tuesday, March 3 at 2 p.m. EST for an insightful virtual learning session on how to use market data for smarter hotel investment decisions, led by Jennifer Hill, SVP of Commercial Strategy at Kalibri.


Learn how Kalibri’s Hummingbird Market Plus helps hotel owners analyze market demand, supply risk, and performance trends – so you can evaluate opportunities with confidence before investing.

COMPANY SPOTLIGHT

Save Time, Money, and Hassle with Walmart Business

Managing a hotel or hospitality business requires 24/7 care, especially during peak seasons. So, when your schedule is jam-packed with bookings and you need to restock fast, choose Walmart Business. We've got an ever-expanding assortment of hospitality must-haves, from towels and toilet paper to bedding and sheets, plus so much more. Whether you run a short-term rental or a chain of hotels, we'll help you save time, money, and hassle. That way, you can focus on what really matters – making your guests feel at home away from home.

Make Profit Your North Star at AAHOACON26

Make plans to arrive early at AAHOACON26 for the groundbreaking, inaugural Certified Hotel Profit Analyst (CHPA) program. Taking place Wednesday, April 8, this half-day experience will equip hotel owners with practical tools and strategies to strengthen profitability, improve cash flow, and increase long-term asset value.


This exclusive certificate program introduces foundational best practices and metrics used to:

  • Evaluate and convert revenue opportunities through the lens of profit and cash flow
  • Understand how to improve employee productivity and lower labor costs
  • Upskill your financial fluency to interpret key metrics for profit & loss statements, lending requirements and routine operational reporting.
  • Review key operational variables to better manage consumer feedback, utilities, tax, insurance and factors related to other rising expenses

Check Out the HYPE Agenda

Miami is calling – join us February 19-20 for two unforgettable days of learning, leadership, and networking designed for the hotel industry’s next generation. From dynamic sessions to brand insights to our signature welcome events, this year's lineup is packed with opportunities to grow and get inspired.

Serve as a 2026-2027 Committee Member

If you want to make a difference for AAHOA Members and the hospitality community, we encourage you to apply to serve on an AAHOA committee. Eligible applicants are AAHOA Members in good standing. Ensure your membership is up to date by joining or renewing today at MyAAHOA.com. The deadline to apply is April 10 at 11:59 p.m. EDT.


Applicants are encouraged to review each committee's job description and applicant prerequisites in AAHOA's Governance Policy, pages 14-24, to ensure you meet all prerequisites.

Register for the Hunter Conference

Hospitality leaders from across the industry will gather this spring at the 2026 Hunter Conference, returning with a refreshed format and a new home at Signia by Hilton Atlanta. The full conference schedule is now live, featuring two days of timely conversations and market-driven insight.


This year’s conference features a session presented by AAHOA, highlighting industry advocacy efforts, key policy priorities, and legislative wins from 2025. Attendees will also have the opportunity to take part in The Table: “What Would You Do?”, an interactive session that invites participants to work through real-world professional scenarios in small groups, offering practical perspectives and actionable takeaways.

MEMBER BENEFITS

Work with AAHOA Vendor Partners

When you do business with AAHOA Vendor Partners, you're supporting the companies that support you. Explore exclusive savings and industry-leading products designed to help AAHOA Members succeed.


Maximize Your Member

Benefits

AAHOA's Membership Benefits Brochure is your quick guide to all the exclusive perks and programs available to all hotelier members. From advocacy to savings and networking opportunities, this brochure highlights how AAHOA supports hotel owners at every stage of their entrepreneurial journey.

INDUSTRY NEWS

Hotels and Airports Across Major U.S. City Forced to Roll Out $30 "Pocket" Rule Thanks to the New Olympic Law

IN THE MARKET

U.S. RevPAR +2.8% y/y last week; likely post-Fern tailwind. Occupancy growth for Economy for second consecutive week.

As Truist Securities wrote, "Overall, U.S. RevPAR was +2.8% y/y for the week ending 2/7/2026, per STR/CoStar, above the prior week's result of -4.0% y/y and above the 10-week average of -0.5% y/y. Following two weeks of storm Fern-impacted hit to demand, last week’s results likely saw a small tailwind from some post-storm catch-up/rebookings. While last week's results still exhibited bifurcation across chain scales, the Economy segment saw a second consecutive week of positive (+2.4% y/y) Occupancy growth. For context, this was the first two-week stretch of positive Economy Occupancy growth since March 2025. Upscale RevPAR: +1.1% y/y; Upper Midscale RevPAR: +0.5% y/y."


For more, read the full report here, and read the China/Europe report here.

UPCOMING EVENTS

North Texas Town Hall

Amarillo, TX

February 16, 2026

Mid Atlantic Town Hall

Edison, NJ

February 16, 2026

North Texas Town Hall

Midland, TX

February 17, 2026

2026 AAHOA HYPE Conference

Miami, FL

February 19-20, 2026

Southwest Hotel Owners Conference & Trade Show

Salt Lake City, UT

March 10, 2026

Hunter Conference

Atlanta, GA

March 16-18, 2026

AAHOACON26

Philadelphia, PA

April 8–10, 2026