Join us today, May 7, from 2–2:45 p.m. EDT for the Hotel Owners Academy session "Smarter Distribution, Stronger Profits: Balancing OTAs and Direct Bookings" and learn how to build a smarter channel mix that supports occupancy while protecting your margins. This virtual learning session explores practical ways to optimize OTA performance, strengthen direct bookings, and use hotel technology systems to manage distribution more strategically.

AAHOA’s 2026 Charity Golf Tournaments bring members and partners together for a day of connection, competition, and community impact. Held at premier courses across the country, these tournaments support the AAHOA Charitable Foundation and local charities while creating valuable opportunities to network and engage with fellow industry leaders.

The 2026 Hotel Owners Conference & Trade Show (HOC) season might have kicked off in March, but we're about to hit the ground running with this year's schedule! Between May and November, we'll host more than 20 HOCs across the country. Between a trade show featuring regional vendors, networking, education opportunities, and the latest industry updates, these are events you don't want to miss. Be sure to check out the schedule and register for an HOC in your region!

As the 2026 trade show season begins – including AAHOA's Hotel Owners Conferences & Trade Shows – hotel leaders are evaluating technology in an environment shaped by labor constraints, rising guest expectations, and a heightened focus on operational efficiency. Though solutions continue to push the boundaries of innovation, a recent article in Today's Hotelier magazine explores the most important quality hotel owners should look for in a partner: How effectively their technology supports the frontline staff who power operations.

This May, AAHOA proudly celebrates Asian American, Native Hawaiian, and Pacific Islander Heritage Month. We honor the generations of leaders, entrepreneurs, and communities whose contributions have helped shape America's story and continue to inspire progress today. Our members are part of that lasting impact.

This week, AAHOA is celebrating National Travel and Tourism Week, which highlights how travel strengthens communities, creates jobs, and powers local economies. Hotel owners play a key role in welcoming travelers, supporting local businesses, and keeping destinations thriving, and AAHOA is proud to represent them.

This National Small Business Week, we're celebrating hotel owners across the country who are building businesses, supporting communities, and shaping the future of hospitality. We're proud to stand with you every step of the way. Because behind every stay is a small business owner making it all happen.