In response to growing pressure on hotel profitability, AAHOA and Kalibri, the hospitality industry's leading Profit Platform, have formed a strategic partnership to equip hotel owners and operators with the technology, data, and training needed to strengthen profit margins and long-term asset performance. AAHOA Members will benefit from exclusive members-only pricing to Kalibri's Profit Platform and first-time access to the Certified Hotel Profit Strategist Program, giving them critical insights to make data-driven decisions that grow profits.

Registration is now open for the 2026 AAHOA HYPE Conference in Miami! Join us at the Sonesta Miami Airport for a powerful experience designed to elevate, educate, and empower the next generation of hospitality leaders. Annual and Lifetime Members register FREE – log in and secure your spot!

Are you eligible to vote in AAHOA’s 2026 Elections? To participate, Lifetime Members must join on or before December 31, 2025, and Annual Members must have paid dues at least twice in the previous three calendar years and renew their 2026 membership by March 26, 2026.



Renewing your 2025 membership now also helps ensure your eligibility. Visit MyAAHOA.com to confirm your status, sign up for automatic renewals, or upgrade your membership today.

AAHOA Ambassador Snehal Patel opened his home in Baton Rouge to host Rep. Suhas Subramanyam (D-VA) for a grassroots discussion on today's toughest challenges for hotel owners, including rising costs and credit card fees. The meeting is a powerful example of member-led engagement that strengthens the industry's voice.

When it comes to crafting a hotel brand identity, it's important to remember that you can't be everything to everyone. You can, however, be everything to the right audience. It all boils down to foundational brand elements that build a story worth telling – one that imbues every guest touchpoint, from the website to the ambiance of a lobby. Learn more about building a brand identity, and why it matters, in the November issue of Today's Hotelier magazine.

The hospitality financing landscape has undergone a fundamental shift since 2020, creating a markedly different environment for independent hoteliers. Understanding the current market dynamics and adapting your financing strategy can mean the difference between securing capital and watching opportunities slip away. Learn more about the new financing reality on TodaysHotelier.com.

The hosts of the hospitality podcast It's Personal Stories interview C-suite executives, educators, life coaches, authors, and hospitality professionals who share their inspiring journeys and practical advice. CEO of Wealth Protection Strategies and AAHOA Past Chairwoman Jagruti Panwala (2019-20) sat down with host Rachel Humphrey to share more about her journey from her childhood in India to the first Chairwoman in AAHOA's history. She also dives into how she manages two careers, overcomes negativity, and builds her network.

Panwala isn't the only AAHOA Member who has been featured on the podcast – so far, 15 members have been guests on the show!