Maury Schoolyard Initiative was a specific, focused PTA effort led by parents of Maury students. For years, the playground had deteriorated to an unusable state. So the parents mobilized, developed a world class plan with Gensler, and targeted Spring2ACTion for a major fundraising push led by Amy Rutherford. Amy masterfully engaged, entertained, and combined our grassroots base of parent, neighbor, grandparents, friends and neighbors with a highly strategic fundraising effort. With FAFs and ongoing appeals, we engaged 859 donors, raising more than $75,000! This put our public private partnership on the course for success.