October 30, 2019 - Issue 19-44


Good Afternoon  Contact First Name ,

Here's a scenario for you: 

You're responsible for accomplishing a task or project. Or perhaps for the performance of a continuing function in your company.

You've gathered a group of people with the right abilities to accomplish the work.

What's the most important factor in the performance of such a team? .

Of course their abilities are critical. Since you've assembled a team appropriate to the job at hand, we'll take those as a given.

The words you say and the things you do are important. What matters most though is how the team members feel as a result of what you say and do.

Here's Karyn Danielle discussing your ideal approach and how it affects:
  • Team members' attitudes.
  • Their readiness to perform, and give it their all.

Like many parts of leadership, this requires feel and delicacy. Karyn offers several suggestions for how to help them feel connected to something that matters. Something larger than each of them as an individual.

In the less-than-4-minute video in her article, she brings this picture into focus. It's worth a few minutes of your attention.

Enjoy the article. I hope you find it valuable.
John Stevens


Note: Archived issues of The Unity Community are available here.
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Have you experienced effective team leaders? Or some not so effective? If you're a leader yourself, will the suggestions in this issue help you improve your leadership?   Would you like to talk about it?


Do you find value in  The Unity Community ? What do you like about it?

How could I make it more valuable to you?

Have a topic to suggest for a future issue?
 
How about contributing something? It can be your work or someone else's. I'll give you and the author ample credit for your contribution if I use it.

I'm always glad to hear your thoughts, suggestions and comments. Reply to this message, or go here  if you'd like to talk about what's on your mind. 


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How's 2019 Shaping up for You? 
 
 
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Our proprietary process can give you this kind of exposure to the people you want to help!

We find and start conversations with your ideal client prospects. Then we communicate your value, and get them to schedule appointments with you...all on autopilot. This can happen for you! Learn how here.  
 
 
When you join Smart Money Network's Business Accelerator Platform , we:
  • Edit your LinkedIn Profile Page so it better attracts people in your market. 
(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients' lives better, it's rare! Most describe the merchant's qualifications and expertise. They say little about what he/she does to eliminate clients' pain.)
  • Search LinkedIn's hundreds of millions of members for the few thousand who match your ideal client profile. Y ou define your  best prospect for us .  
(Even if you can find these people manually, it will take hours away from your work with your current clients.)
  • Invite about 100 of these best prospects every day to connect with you on LinkedIn.
  • .Send a welcome message to those who accept your invitation and connect.
(Typically 15% or more. Currently nearly 40% of my invitees are connecting.) 
  • Deliver something of value to them from you, and then do it again! 
  • Begin a "drip campaign" of carefully timed messages, continuing to provide value. These messages give...give... give...and then ask. No pitches!
 
All of these messages come from you personally. We want and expect your input in developing them...unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We're always ready to talk with you about improving your messaging.
 
Want to "ripen" an opportunity with a direct personal message? Take over the exchange manually whenever you see a "hot" prospect you want to engage with your unique message.
 
Click here to learn how you can put this program to work for YOU!
 
 
 
P.S.  Unity Copywriting can help you with other materials to engage your prospects and clients, and stay top of their minds.   Let's discuss how these materials can help you with your marketing!
About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

©  Unity Copywriting™ 2019 - Marketing Support for the Business Coaching Industry

Unity Copywriting
john@unitycopywriting.com