September 2022 Newsletter
FEATURED ARTICLE

How Much Is Your Hot Sauce?


by Tim Fulton


Do you remember the game show The Price is Right? Show participants were asked to guess the price of certain retail products. The closer they guessed to the actual sales price, the greater their chances of winning prizes. Fun game to play and watch.

I like to simulate this game in the SBM Boot Camp training when we talk about marketing and pricing. I ask for a volunteer and then ask the following questions:

  1. The average price of gas? I typically get answers from $3.40/gallon to $3.80. The average price is actually around $3.49.
  2. The average price of a gallon of milk? Answers will usually be anywhere from just under $3.00 to just over. The actual average price is $2.69.
  3. How about the average price of a loaf of white bread? My volunteer will usually suggest anywhere from just over $1.00 to $1.50. The actual average price is $.88.

So far, the guesses are pretty accurate. And why wouldn't they be? We buy these products regularly and the prices are published everywhere.

My final question is a bit tougher.


BOOK OF THE MONTH

Why We Sleep by Matthew Walker, PhD
Quick! What one factor might have the biggest impact on your job performance as a small business leader? Your education? Past work experience? Skills? Emotional intelligence?

All good answers. But possibly the best answer is… the quantity and quality of sleep you are getting.

I am currently reading sleep guru Matthew Walker’s international best-selling book Why We Sleep. It is an encyclopedia of information on everything sleep-related, including why we sleep, how we sleep, and the significant impact of not getting enough good sleep.

I suggest you read this book ASAP or at the very least watch Walker's very popular TED Talk on this topic.

Afterwards, take a well-deserved nap. :)
DID YOU KNOW?

The percentage of the U.S. workforce that are self-proclaimed “quiet quitters”, according to research by Gallup. They're doing the bare minimum to keep their jobs.
 
This statistic reminds me of a response I got from a CEO recently. I asked him how many employees work at his company. He thought for a second and responded, “About half”. :)
.
SBM BOOKS
— Available on Amazon —
WORDS OF WISDOM
A LITTLE HUMOR
Please let me know if I can help you in any way.

Remember, small business does MATTER.

TIM FULTON
President & CEO
Small Business Matters
(678) 427-9436
www.smallbusinessmattersonline.com

"Dedicated to Increasing the Effectiveness and Enhancing the Lives of CEOs"