After 18 months, 20 thousand more words, and 15 more graphics the
book I released last year has evolved into something special.
When I finished the first edition in Feb 2020 I felt
proud that I had written a book.
There was a sense of accomplishment and a relief at
having finished 37,000 words.
But also an overwhelming feeling that there was more to the story and much
more I could do to help would-be brewery folk be better at what they do.
I had more to share and it took me the last year to write it down.
"Oh, I've seen fire and I've seen rain
I've seen sunny days that I thought would never end.
I've seen lonely times when I could not find a friend
But I always thought that I'd see you again"
James Taylor
Now I offer you, How NOT To Start A Brewery: the book, the Second Edition.
This book has over 57,000 words, more than 25 graphics and a bigger format.
And I paid to have it professionally edited.
It is a better book by every metric I can count.
And I am now proud of the book itself, not just that I wrote one.
The 10 mistakes I made into chapters are universal business
lessons anyone could benefit from:
Focus On Quality Over Marketing/Branding
Start Small & Build
Hire A Guy to Make Beer Instead Of Investing In A Fucking Brewer
Just Brew What Is Popular Instead Of What Is Profitable
Use A Mobile Canner
If You Fuck Up, Don't Dump It
Trust Distributors To Sell Your Beer
Build A Small, Intimate Taproom
Give Every Fuck You Have About Online Beer Reviews
Don't Figure Out How To Manage Cash Flow
Get the Kindle and Paperback on Amazon today.
Then I'd love to hear your feedback. Comments, suggestions, critisisms and sure, even chastisement if you have it.
I am selling them at the brewery (as long as we're still allowed to open) and I'd love to autograph a copy for you.
