October/November 2019
 

This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. 

Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your unique value clearer to buyers. Workshops in Atlanta November 20th and Orange County, CA December 10th. 

Enjoy our 
October/November issue.






High Octane Product Management Blog
  • How Product Management & Product Marketing Lead From a Position of Strength
     
  • How To Differentiate Your Product When Competitors Solve the Same Problems
The Product Management Playbook
  • 7 Quick Tips For Positioning Products as Higher-Value Solutions
In the Trenches FAQs
  • Product Revenue & Profitability Goals: Counterproductive?
Generate More Revenue From Existing Products, $995 
  • Atlanta, GA November 20 
  • Costa Mesa, CA December 10
High Octane Product Management Blog
 
How Product Management & Product Marketing Lead From a Position of Strength

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That person was credible, confident and spoke with remarkable conviction.

That brings us to the subject of leadership and influence among product management and product marketing teams.   View the article .


How To Differentiate Your Product When Competitors Solve the Same Problems 

Using technical explanations to convince buyers that your solution is superior or that a competitor is seriously deficient is like splitting hairs. Playing "feature cat & mouse" is too hard and worse yet, it's even more confusing for buyers. There's an easier way to differentiate.  View the article .


Product Management Playbook
7 Tips For Positioning Products as Higher-Value Solutions

Served up in 7 spoon-size bites. Pick your favorites and indulge.

In the Trenches FAQs
Product Revenue & Profitability Goals: Counterproductive ?

  1. Are product revenue and profitability goals a good metric or are they counterproductive?
     
     
THE ART & SCIENCE OF POSITIONING SOLUTIONS! 
$995, Atlanta, GA | Costa Mesa, CA
 
The Strategic Value of Your Portfolio is More Valuable Than Any Product. 

If you're not positioning business solutions, you may be underselling your value, missing easy opportunities to differentiate and worst of all, leaving money on the table! 

Learn how to position the strategic value of business solutions and generate more revenue by telling your story from the customer's viewpoint. 

 



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