July 6, 2022

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SOCi Helped Our Pharmacy Improve Patient Communication & Outreach

Roden-Smith Pharmacy | Clovis, NM

Pharmacy Background

Originally founded by J.R. Roden and Bob Smith, Roden-Smith Pharmacy has been a fixture in Clovis, NM, for over 70 years. The Lansford family has owned the pharmacy for more than 30 of those years. We offer traditional pharmacy services as well as compounding, medication synchronization, vaccines, long-term facilities care and medication management. It has been a great joy to serve the community we call home.

(R) Micah Lansford, Pharm.D., R.Ph.

Owner / Pharmacist, Roden-Smith Pharmacy 


As the world has evolved over the last 70 years, transitioning into the social media world of today was a challenge – but very necessary. During the COVID-19 pandemic, we needed a way to expand our reach to patients who were not able or too afraid to come inside of the store and ease some of the burden on our staff who were fielding back-to-back phone calls. 


The social media and online review management platform (SOCi) provided by GNP and our GNP Advertising Manager, Adelina Ardelean, offers immense resources and guidance for keeping our patients and community informed. Beautiful graphics, thoughtful design and content, and hands-on coaching simplifies managing social media and gives us an opportunity to share our pharmacy culture, services and front-end offerings digitally to our patients. Whether it's a national medical holiday, a new or seasonal drug, the systems we employ or staff and patient feature stories that connect us to the community, using SOCi and having Adelina to bounce ideas off of is extremely helpful!


Posting updates and critical information on social media made it so easy to get information about vaccines out quickly to the masses, and because patients used Facebook and Instagram messaging to ask specific questions, we averted hundreds of repetitive daily phone calls in the pharmacy. The accessibility social media provided during the pandemic allowed us to maintain our standard for quality patient care. We were honored and thrilled to be among the leading providers of the COVID-19 vaccine in 2021 and received immense support from our community at our busy offsite clinic. 

Using GNP’s social media support tools, our Instagram page now has more than 500 followers and our Facebook page has nearly 1,800 engaged followers. Real-time stats and analytics on user engagement are extremely helpful when deciding where to direct our attention and how to improve patient communication and outreach. 

(Above) Maggie Lansford

Co-owner & Marketing Director, Roden-Smith Pharmacy 

"If you don't have a strong social media presence, allow GNP resources like SOCi and your GNP advertising manager to help you. Social media is the present and future of how your patients prefer to interact with your business. Building a brand presence online that is accessible, informative and consistent will create great first impressions, capture patients that are looking for better information or services and allow you to better serve your community. If you do have a strong presence online, using SOCi is a dream for creating content and guidance from reps like Adelina drives you to stay creative and motivated to use analytics to your advantage! It's a win-win!"

- Maggie Lansford

About SOCi: Social Media and Reputation Management Platform

SOCi is a social media management platform available only to Good Neighbor Pharmacy Premier members. SOCi allows you to manage your social media content and online reviews across multiple locations in one centralized platform. Through SOCi, you have access to libraries with ready-to-use content that make posting to your social media channels easier than ever. 

In addition to putting real-time performance analytics at your fingertips, your advertising manager can also help you plan out the types of topics and themes you should post about to expand your reach and build deeper engagement within your community.

Questions about Soci and other GNP marketing offerings? Contact your Advertising Manager for more information. Make sure to check out the Digital Marketing Handbook on Brand Central Station to learn more about digital marketing channels and how they can help your business. The guide also covers ways Good Neighbor Pharmacy can support your digital marketing efforts with best practices and helpful services.


Congratulations to Roden-Smith Pharmacy for being a Good Neighbor Pharmacy of the Year Award finalist. The award recognizes a pharmacy that exemplifies what it means to be a pillar in the community they serve. Beyond filling prescriptions they display excellence in patient care, community outreach and innovative pharmacy practice. They are a one-of-a-kind healthcare destination with products and services tailored to the unique needs of their community.

View the video for Roden-Smith Pharmacy and vote once per day using the link below. Voting is open now through July 15.


Each vote gives you a chance to win a $250 American Express gift card!

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Do you have a GNP experience that you would like to have featured in an upcoming newsletter? We would love the hear from you. All it takes is 30-45 minutes of your time.

Contact Charlotte Hutchison at chutchison@aprx.org

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