How To Design The Best Video Brochure
Wouldn’t you love to know how to design the best Video Brochure? Well, based on our experience from working with them for over a decade now, here are our recommendations.

If anything, maybe this will help you overcome some fear of the unknown… Or, if you’ve already made the brilliant decision to incorporate them into your marketing but just haven’t started the design yet, this should help you move forward.

First and foremost, we highly recommend that you let your video be the star. Not that it has to be Oscar Award winning quality, but people love videos and modern marketing that includes them performs better if they’re the primary focus.

Why? Because Video Brochures shouldn’t be a company’s catalog, and they definitely shouldn’t be designed like traditional printed brochures. While those rely on motionless imagery and copy to generate emotion, Video Brochures capitalize on the power of videos.

With that power, they stir emotions, say and show more in less time, build trust and create connections between companies and consumers in a way that motionless content simply cannot… And they’re exciting!

Also, 98% of them are set to autoplay upon opening. With that in mind, the design of a Video Brochure should play a supporting role to the video it includes. The screen is where the star lives, and when prospects open one, that’s where their eyes will go naturally anyway. If you’ve ever held one, you know exactly what I mean.
Regarding the design of each area, here is what we recommend:

  • Front Cover: This should include branding that lets viewers know who you are and what your company offers. Purposefully making it clear and simple is a wise decision.
  • Inside Left Flap: This area should include more information about who you are and what your company offers, but too much here will create a distraction. Basically, what we recommend is putting your tagline, bullets, or catch phrases here — something simple that viewers can digest quickly and easily.
  • Inside Right Flap: In most Video Brochures, this is where the video is positioned along with all of the buttons used to control it. Interestingly, we haven’t found any data indicating that screen size affects ROI, so the most important consideration should be the aesthetic appeal and sensibility of the entire piece.
  • Buttons: Our customers can have anywhere from three to fourteen, and their iconography can be creatively designed as well. They can also move, meaning there is dynamic flexibility with design, shapes, location, looks, etc. With that said, while our chip-sets will accommodate up to fourteen, it’s fundamental to make sure the real estate of the entire piece will allow it and you actually need that many. Otherwise, it might have a negative effect. Simply having three — Volume Up, Volume Down, and Pause/Play — is often perfect.
  • Back Cover: This is an ideal location for more branding, images, information, etc. It’s also perfect for a phone number, logo, address, website, QR code and/or a call-to-action, which we highly recommend.
  • Print Finish: Regarding this, there are several options. For example, since the surface impacts the look and feel of each unit, you might want to go with gloss. Or maybe you’d prefer a matte finish… Or if you want an upgraded finish, try soft touch lamination… Or, if you want embellishments like foil, spot UV, embossing or debossing — you know, something to heighten the sensory experience — those are excellent options as well.

To learn more about other design elements and requirements, click here.

Also, it would be very remiss of us not to mention that we offer graphic design. To see examples, click MediaFast Product Gallery with videos, and if you’re interested, talk to your sales rep to get our rate structure or to learn more about leveraging our team’s creative services.

And finally, to learn more about why Video Brochures are so effective or how we can help you successfully deploy them, contact us at
This Month's Case Study:
Grow Team
Grow Team is an online marketing and SEO services company. Before working with MediaFast, their marketing strategy was to engage thousands of prospects monthly with a personalized letter and an information booklet.

However, in 2015 they collaborated with us to incorporate Video Brochures into their marketing and their results drastically improved. As they continued to use them, their response rates kept rising, and now they mail thousands of units each month because the return on investment is just too high for them to miss out on.
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