Social media is a powerful tool for marketers. But one of the most overlooked platforms is LinkedIn — the social media site for professionals and businesses. 

Often, that’s due to uncertainty about how to craft messages that will stand out and perform well on LinkedIn — many professionals are more used to using it to look at resumes and connect with their colleagues.

We can help eliminate that barrier with three easy tips:

Start Strong

The first sentence needs to be your strongest. You can ask a question, state an opinion, or share an intriguing fact. It’s important to stay strong throughout the first 2-3 sentences, without giving the entire post away — because after that, the reader will need to expand the post to read the rest of the message. Be sure to hook them enough to click through to read more.

Keep It Conversational

Even though LinkedIn is a space for connecting with other professionals, that doesn’t mean every post needs to be written like a formal report. In fact, posts perform better if they’re candid and conversational. Contractions can help set a “conversational” tone, personal anecdotes are appreciated, and using short sentences and paragraphs will make the overall post feel more approachable to scanning readers.

Add a “CTC”

You’ve likely heard of a CTA or “call to action” for marketing messages — identifying and asking for the thing that you want the viewer to do after seeing an ad. Examples include “Buy Now” or “Learn More.” But what about a CTC? Otherwise known as a “call to conversation,” it should inspire the reader to add a comment. Examples include “Have you had success with this strategy? Why or why not?” or simply “How about you?”

Reach out anytime for additional insights about social media marketing for every platform. We’re happy to customize a plan for your company’s brand, mission, and business goals.

This month, we're proud to spotlight our longtime client, Animal Cancer Care Clinic (ACCC). Since December 2019, we’ve worked closely with their team on everything from digital strategy to meaningful brand moments—and it’s been a partnership built on purpose and passion.



Over the years, we’ve collaborated on a brand-new website, a referring vets portal, social media strategy, marketing collateral, specialty occasion logos, and more.

Most recently, we designed an eye-catching coffee cart sign and custom menu for an upcoming industry tradeshow—and it might be our cutest project yet.

We’re honored to support ACCC in their mission to bring expert care and compassion to pets and the people who love them.

This month, we’re celebrating two incredible team members who have helped shape Mad 4 Marketing in so many ways.

Laura, our VP, is marking 12 years of vision, and sharp strategy since joining the team in April 2013. Her guidance and dedication have played a major role in our growth—and we’re so lucky to have her at the helm.

Susie, our go-to accounting pro, celebrates 7 years with us this month! Since 2018, she’s kept us organized, on track, and smiling with her great sense of humor.

We’re so grateful for everything they bring to the table. Here's to many more!

How To Repurpose Content Without Repeating Yourself

Creating great content takes time—and if you're a marketer or business owner, you know the effort that goes into every blog post, webinar, or newsletter. But once that content is live, are you truly maximizing its potential?

That’s where content repurposing comes in. It’s one of the smartest... Read more.

What To Post When You Have Nothing To Post

It happens even to the most talented content creators: Sometimes, you just feel like you have nothing new to say. The good news is: That’s almost never true.



It’s just a matter of taking a different approach and finding your inspiration.

Here are a few ways to reorient your thinking... Read more.

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