Cen April Yue, Ph.D., University of Connecticut
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Dr. Cen April Yue examined how leaders' charismatic rhetoric affected employees' responses to organizational change during COVID-19. Charismatic rhetoric is defined as communication that fosters employees' self-esteem, self-expression, self-consistency, and self-efficacy.
A survey of 417 U.S.-based executive leaders was conducted. All participants worked for organizations with more than 50 employees impacted by the COVID-19 pandemic.
Key findings include:
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When leaders used charismatic rhetoric and employees strongly identified with the organization, employee turnover intention was low.
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Conversely, low identification with the organization increased employees' intention to leave the organization, even when leaders were using charismatic rhetoric.
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When employees perceived strong charismatic rhetoric from their leaders, they had a stronger commitment to change and less intention to leave the organization.
- Charismatic leaders appeal to their employees by including these elements in their communication:
- References to collective history and the connection between the past, the present, and the projected future
- An emphasis on collective identity
- A focus on values and moral justifications as opposed to tangible outcomes
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The bar for webinars has been raised. A standard slide deck and a single, off-camera presenter no longer cut it. Now marketers must create moments that set their webinars apart and drive deeper audience engagement and participation.
Five tips to get your webinars buzzing:
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Put your audience first. An engaged audience is a receptive audience. Interact with your audience: use the chat, Q&A, and polls to be in the moment with people who want to hear from you and create meaningful connections that they will remember for a long time.
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Use the right tools. A well-executed presentation with thoughtful moments and content will leave a lasting impression. Using the right tool will help.
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Brand your space. Make sure people know where they are and who’s talking to them. Your visual representation sets the stage and makes a first impression.
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Give away great content. By giving away great content, you get to position yourself as a resource, thought-leader, and/or industry expert. It also builds reciprocity with your audience.
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Create can't-miss, live moments. Create and promote can't-miss moments, like a live Q&A with your CEO, a live critique of something submitted by an audience member, a giveaway, or access to free content for showing up.
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Pew Research Center examined Twitter users' views, attitudes, and behaviors on the platform, and how those opinions might vary based on their news consumption habits on Twitter.
A survey of 2,548 U.S. adult Twitter users was conducted in May 2021.
Key findings include:
- 70% of respondents said they have used Twitter to "keep up with a news event as it was happening."
- 67% of participants said that they trust the accuracy of the news on Twitter "some" or "a great deal."
- 74% of Democratic Twitter users said that they trust the accuracy of the news on Twitter at least "some," compared to 52% of Republican users.
- There is also a gap between the political parties when it comes to perceptions of Twitter's impact on society. Sixty-three percent of Republicans said the site is "mostly bad for American democracy" compared to 26% of Democrats.
- 53% of respondents said that using Twitter has "increased their understanding of current events" over the previous year.
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Deloitte examined digital transformation and organizations' ability to understand, measure, and respond to new risks associated with a cyber world.
A poll of 600 C-level executives was conducted between June 6 - August 24, 2021. Executive respondents were at companies with at least $500 million in annual revenue and the study included nearly 200 CISOs, 100 CIOs, 100 CEOs, 100 CFOs, and 100 CMOs.
Key findings include:
- 51% of respondents felt that their organization does "very well" at balancing personal data collection with engendering consumer trust.
- 40% said that their organization does "somewhat well."
- 46% of CMOs respondents said they participate in data breach planning and testing once a quarter.
- Respondents said that security capabilities (61%) will drive their organization's adoption of emerging technologies in the next three years, followed by privacy capabilities (59%).
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