Cen April Yue, Ph.D., University of Connecticut
This summary is provided by the IPR Organizational Communication Research Center

Dr. Cen April Yue examined how leaders' charismatic rhetoric affected employees' responses to organizational change during COVID-19. Charismatic rhetoric is defined as communication that fosters employees' self-esteem, self-expression, self-consistency, and self-efficacy.

A survey of 417 U.S.-based executive leaders was conducted. All participants worked for organizations with more than 50 employees impacted by the COVID-19 pandemic.

Key findings include:
  • When leaders used charismatic rhetoric and employees strongly identified with the organization, employee turnover intention was low.
  • Conversely, low identification with the organization increased employees' intention to leave the organization, even when leaders were using charismatic rhetoric.
  • When employees perceived strong charismatic rhetoric from their leaders, they had a stronger commitment to change and less intention to leave the organization.
  • Charismatic leaders appeal to their employees by including these elements in their communication:
  • References to collective history and the connection between the past, the present, and the projected future
  • An emphasis on collective identity
  • A focus on values and moral justifications as opposed to tangible outcomes

The bar for webinars has been raised. A standard slide deck and a single, off-camera presenter no longer cut it. Now marketers must create moments that set their webinars apart and drive deeper audience engagement and participation. 

Five tips to get your webinars buzzing:
  1. Put your audience first. An engaged audience is a receptive audience. Interact with your audience: use the chat, Q&A, and polls to be in the moment with people who want to hear from you and create meaningful connections that they will remember for a long time. 
  2. Use the right tools. A well-executed presentation with thoughtful moments and content will leave a lasting impression. Using the right tool will help.
  3. Brand your space. Make sure people know where they are and who’s talking to them. Your visual representation sets the stage and makes a first impression.
  4. Give away great content. By giving away great content, you get to position yourself as a resource, thought-leader, and/or industry expert. It also builds reciprocity with your audience.
  5. Create can't-miss, live moments. Create and promote can't-miss moments, like a live Q&A with your CEO, a live critique of something submitted by an audience member, a giveaway, or access to free content for showing up. 

Pew Research Center examined Twitter users' views, attitudes, and behaviors on the platform, and how those opinions might vary based on their news consumption habits on Twitter.

A survey of 2,548 U.S. adult Twitter users was conducted in May 2021.

Key findings include:
  • 70% of respondents said they have used Twitter to "keep up with a news event as it was happening."
  • 67% of participants said that they trust the accuracy of the news on Twitter "some" or "a great deal."
  • 74% of Democratic Twitter users said that they trust the accuracy of the news on Twitter at least "some," compared to 52% of Republican users.
  • There is also a gap between the political parties when it comes to perceptions of Twitter's impact on society. Sixty-three percent of Republicans said the site is "mostly bad for American democracy" compared to 26% of Democrats.
  • 53% of respondents said that using Twitter has "increased their understanding of current events" over the previous year.

Deloitte examined digital transformation and organizations' ability to understand, measure, and respond to new risks associated with a cyber world.

A poll of 600 C-level executives was conducted between June 6 - August 24, 2021. Executive respondents were at companies with at least $500 million in annual revenue and the study included nearly 200 CISOs, 100 CIOs, 100 CEOs, 100 CFOs, and 100 CMOs.

Key findings include:
  • 51% of respondents felt that their organization does "very well" at balancing personal data collection with engendering consumer trust.
  • 40% said that their organization does "somewhat well."
  • 46% of CMOs respondents said they participate in data breach planning and testing once a quarter.
  • Respondents said that security capabilities (61%) will drive their organization's adoption of emerging technologies in the next three years, followed by privacy capabilities (59%).

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