Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 September, 2019


Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
How We Say What We Say
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
How We Say What We Say
 Speaking clearly and confidently when we are in front of clients can make the difference in selling or not selling. Some words can weaken our message and make us sound less than confident. We use them to fill silences that we feel are uncomfortable. Silence can be golden!
These words that we insert into our conversation my speech teacher used to call "word whiskers". They hang on our conversations.   
I often hear these "word whiskers" when I work with sales people. Might any of these sound familiar to you?  
"We're "JUST" going to "THROW IN" these 10 "FREE" spots per week."
Notice how the use of "just" and "throw in" diminishes the importance of what we are giving to our clients? "Throw in" implies little thought and less value. Plus, there is no such thing as a "free" spot (spot is what happens to your clothes to send you to the cleaners. Use "message" or "commercial" instead.)
Another set of word whiskers I hear is "This page is KIND OF ..." It is or it isn't.  "Kind of" weakens our message.
I have also heard "Like". This seems to be the new catch phrase for young people.  "It's, like, the best way to communicate, like, you know, a good way to say it."
Like, like, like. I DON'T like like!
"But", "yeah", "Uh", "So", "Sort of".  Sound familiar?
There is nothing wrong with a few seconds of silence.
One of the best ways to know if you use these word whiskers is to record yourself before you present to your clients.  Listen to how you say what you say.  Tiny words can sabotage our message and drive our clients to distraction.  Think about how carefully our on-air compatriots choose their words.  We should take a lesson from them.
In addition to what we say, it is very much how we say it. Say it with gusto! 

 The Client's Corner  
R adio has always been known for in-car listening. Today, our listeners have plenty of car time as their commutes to and from work get longer. The Wall Street Journal reports that the average commute time has increased to nearly 27 minutes one way, up from 24 minutes in 2001. The gridlock on roads equates to 54 extra hours a year spent in the car. Radio is still a constant companion to road-weary warriors.
 Words to Live By......
"The single biggest problem in communication is the illusion that it has taken place."
                                                    George Bernard Shaw 
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at, or call us at 918.747.8774.
Pat will be attending the NAB Radio Show in Dallas September 24-26. Call for appointments.

For more information about BBI, click here.
┬ęCopyright 2019 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
Pat is one of Radio Ink's Most Influential Women in Radio for 2018 and 2019. 
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