January 7, 2020 - Issue 20-01


Good Afternoon  ,

Dennis Hooper  understands employees, relationships and how people work together. In large organizations, and in small ones. His experience includes 30 years in large company HR management and 5 years with his own small business. All that has prepared him for 10 years (so far) of leadership coaching. And he has several certifications to back that up.

Dennis knows what he's talking about when it comes to selecting a coach. That's what we'll explore this week. For many business people, deciding to hire a coach in the first place is difficult. If you're a coach, you know how much people agonize over the decision. Dennis's article could often be a valuable resource for you to offer your prospects. 


If you're not a coach you may be, or perhaps should be, considering hiring a coach. I recommend it! Here's an article I wrote a  couple of years ago about that. Then if you so desire, you can check out Dennis' article to consider how to select a coach. (I apologize for the extra clutter my 2-year old letter! I was still learning - still am - how to construct the most engaging letter.)

In making this decision, people ask:
  • How will a coach help me get better results?
  • How much sensitive and personal information must I divulge to a coach?
  • What if I find I don't trust the coach I hire?
  • How much will a coach cost?
When someone has found answers to those questions, how will he or she decide what coach to hire? Even if some questions remain less than fully answered, one might decide (rightly I believe) that a coach will help clear things up. Any coach will be happy to talk with you before you hire him or her.

In his excellent examination of the important considerations in selecting a coach, Dennis discusses five issues to explore:
References
Competence
Desire to serve
Commitment
Chemistry
For each he talks about why the factor is important and how to learn what you need to know about your candidates.

Enjoy Dennis' article. I hope you find it valuable.



John Stevens


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About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

©  Unity Copywriting™ 2019 - Marketing Support for the Business Coaching Industry

Unity Copywriting
john@unitycopywriting.com