How You Can Help People Affected by Northern California Fires

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October 19, 2017

The wildfires burning across Northern California are among the deadliest and most destructive in state history. At least 42 people have died, 6 firefighters have been injured and 5700 homes and businesses have been destroyed.

The best way to assist those affected is to donate cash.

Resource for offering assistance

Additional resources for offering assistance

Cal/OSHA Issues Advisory for Worker Safety in Wildfire Regions

Cal/OSHA is advising employers that special precautions must be taken to protect workers from hazards from wildfire smoke.

Smoke from wildfires contains chemicals, gases and fine particles that can harm health.

The greatest hazard comes from breathing fine particles, which can reduce lung

function, worsen asthma and other existing heart and lung conditions, and cause

coughing, wheezing and difficulty breathing.

Cal/OSHA has posted materials that provide guidance for employers and workers on

working safely in conditions with heavy smoke caused by the wildfires. Employers with

operations exposed to wildfire smoke must consider taking appropriate measures as

part of their Injury and Illness Prevention Program under Title 8 section 3203 of the California Code of Regulations and as required under section 5141 (Control of Harmful Exposure to Employees).

Click here to read complete advisory.

Travel Trends Index: Slight Uptick Across All Travel Segments

Both domestic and international travel to the U.S. grew in August 2017, according to the latest Travel Trends Index (TTI).

After the contraction of international visitation in the first half of 2017, the international inbound segment’s modest growth in August is a welcome respite from a troubling trend—though U.S. Travel economists warn that the international market will still trail domestic travel, as previously predicted.

“Based on the fact that all segments increased for the first time since January, August proved a solid month for the travel industry,” said U.S. Travel Association Senior Vice President for Research David Huether.

Despite the lags of the international segment, the strength of the domestic market has enabled overall travel to and within the U.S. to grow for 92 consecutive months.

Click here for full article.

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3 Easy Email Campaign Ideas

Running out of ideas about what to say to your guests in your email communications?

Here are three easy email campaign ideas you can put into action today:

#1 What’s Happening!! Inform your pre-arrival guests of the fun activities in the area that are occurring during their stay. This will enrich the guests’ experience and encourage them to extend their stay.

#2 Come back and see us! Offer your departed guests a special incentive, discount or upgrade upon their next return stay. Use a special code so that you can track the success of the campaign.

#3 Holidays are fun for everyone. For slow periods, such as holidays, send past guests an interesting email listing the festivities for an upcoming holiday. Include a special rate, room upgrade or value-add to entice them to book.