Cheering for the Underdog – How a Small Health System Emerged as the Market Leader
Ken Parker
System Director of Communications & Marketing, Valley Health System
Megan Fraser
Vice President of Marketing & Public Relations, Valley Health System
Stephanie Burton
Director of Healthcare Marketing, Core Creative
It’s not easy living in the shadow of giants. And, when those giants reside in New York City, the challenge of winning the hearts and minds of consumers seems almost insurmountable. But, with competition increasing, Valley Health System, a New Jersey-based provider, knew it had to go on the offense. The health system launched a campaign that helped crush awareness levels, inspire confidence among members of its target consumer market, and increase perception of its ability to treat the most serious conditions. During this session, we’ll review market research before and after the campaign launched and discuss the creative strategies used to cut through the clutter and win the hearts and minds of consumers.
Pass Options

(Hospital Marketer) Full Conference Pass: $695
For client side hospital marketers & medical practice marketers/doctors only. Includes access to all the general sessions, networking breaks, cocktail party, and awards ceremony. THIS PASS CANNOT BE PURCHASED BY AGENCIES OR VENDORS.

(Agency/Vendor/Other) Full Conference Pass: $1,195
For agencies and vendors, or anyone that is not a hospital/medical practice marketer or doctor. Includes access to all the general sessions, networking breaks, cocktail party, and awards ceremony.

(Hospital Marketer) Regular Pass: $495
For client side hospital marketers & medical practice marketers/doctors only. Includes access to all the general sessions, networking breaks, and cocktail party. Does not include access to the awards ceremony. THIS PASS CANNOT BE PURCHASED BY AGENCIES OR VENDORS.

(Agency/Vendor/Other) Regular Pass: $995
For agencies and vendors, or anyone that is not a hospital/medical practice marketer or doctor. Includes access to all the general sessions, networking breaks, and cocktail party. Does not include access to the awards ceremony.
Attend Our Awards
Top Hospital Marketers of the Year
The Top Hospital Marketers of the Year award recognizes extraordinary marketers from hospitals and other healthcare facilities who drive innovation and work towards better patient health outcomes. Industry-wide nominations are collected to help recognize the faces behind successful consumer campaigns and support programs. The nominations are then rigorously examined and narrowed down to the final group of Top Marketers. Marketers are selected based on actual accomplishments, influence on future consumer launches or campaigns, or recognized contributions and service to community communications. The Top Marketers are honored during a special ceremony on October 22, 2019 during our Hospital Marketing National Conference.
Hospital Marketing Advertising Awards
The Advertising Awards are designed to showcase exemplary work spanning multiple media and therapeutic disciplines. Segmented by location size, categories may change slightly year to year to reflect the evolution of our industry. Entries are judged by the DTC Perspectives’ editorial and executive teams. Gold, Silver and Bronze awards are presented in each category at a special ceremony on October 22, 2019 during our Hospital Marketing National Conference.
Hospital Marketing Hall of Fame
The Hospital Marketing National Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of marketing of hospitals or healthcare facilities. These elite marketing executives are selected based on actual accomplishments, influence on future consumer launches or campaigns, and recognized contributions and service to patients as well as the hospital marketing industry. The Hall of Fame inductees are honored during a special ceremony on October 22, 2019 during our Hospital Marketing national Conference.
Sponsor/Exhibit
Interested in sponsoring or exhibiting at one of the Hospital Marketing National Regional Conferences?  We are now offering a vastly simplified (and cheaper) sponsorship menu for 2019, making your sponsorship dollars go much further and simplifying your decision-making process. Contact  Katelin Baker for more information.


About Hospital Marketing National
The Hospital Marketing National features presentations from key thought-leaders in the marketing field from leading advertising agencies, media companies, PR firms, and health care providers. This event discusses best practices in marketing your hospital / medical practice, how to best choose your media mix, developing excellent campaigns, and highlighting your key healthcare practice areas. Great case studies, creative campaign planning discussions, and thought-leader forums will help you enhance your creative and get more ROI for your advertising dollar.

The Hospital Marketing National Conference focuses entirely on marketing execution, by providing concrete examples and case studies of best-in-class marketing. Nearly all of our case studies feature award-winning campaigns and are designed to provide actionable insight that you can immediately apply to make strong marketing and advertising campaigns. All presentations show great creative, and not only explain what took place in the campaign, but what insight was gleaned and how you, as a marketer, can utilize it in your own campaigns.
Thank You to Our Sponsors
Event Calendar
October 22, 2019
Hanover Marriott | Whippany, NJ