December 9, 2017 - Issue 17-50


Good morning.

First, I apologize for this issue being a little late. A nasty stomach bug slowed me down on Friday and Saturday, so I'm just getting back to work Sunday morning.

In our community of mostly libertarian- minded people where I live in Argentina, it's easy to find people who take a unique approach to life. In fact, it's hard to find anyone here who doesn't march to a different drummer - different from most people in most places.

According to Jeff Haden, quoting Steve Jobs, this is the one thing that separates an exceptional life from an ordinary one. In this article he has some advice on how to live an exceptional life.

Read on...and enjoy! 

John Stevens at Unity Copywriting

Marketing Support for the Business Coaching Industry

Visit our website -

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943


Please Help me Spread my Message Where It's Welcome

Please remember to pass this letter along to anyone you think will enjoy and benefit from it, and/or might like to receive my messages every week. Just click the "" link at the bottom of this one, or here. If this message was forwarded to you, and you'd like to join us regularly, please click on the "SIGN UP FOR EMAILS" link below or here. You'll be automatically added to my mailing list, and I guarantee that will not generate promotions from anyone else. Your privacy is of the utmost importance to me. 

If you'd rather not receive these messages any more, you're welcome to click the "UNSUBSCRIBE" link here or at the foot of this message. I'll miss you, but I'd rather send these ideas to those who find benefit in them.


Be Exceptional!

On Thursdays, we have a Spanish conversation group which meets to have...conversations. The bilingual young lady who leads the group usually provides various stimuli to get us going on some topic or other. This week, she found some pretty deep questions about life, personal preferences, etc. One of the questions was, "Si pudieras vivir tu vida como un animal, ¿qué animal elegirías ser? ¿Y porque?" (In English: "If you could live your life as an animal, which animal would you choose to be? And why?"). 

My choice? A unicorn, because I'd be exceptional.

Being a follower seldom gets very desirable results. However, if you are determined to be a follower (and some consciously make this decision), at least follow a leader. Following a follower will predictably lead to where the follower goes. Probably not very exciting, or desirable. A great many people don't really choose - they just follow the crowd, kind of by default. It takes a bit of gumption to be a leader, or even to search for a leader to follow. And gumption often seems to be in short supply.

Steve Jobs (as reported by Jeff Haden), and I, highly recommend that you muster up some gumption and step out from the crowd. The air's fresher, and so are the ideas...and the results!

Do More of What  You Love Doing - 
and What
You Get PAID For!

Do you coach or advise business leaders on ways to improve their businesses? If so, when you're face to face, or on the phone, with your clients, that's the work you signed up for, that you love...AND that you get paid for

Writing effective promotional, or even just conversational, material to attract new business takes hard, focused work. It's also very important in staying top-of-mind with your prospects and clients. If you're doing that writing yourself, it diverts your time and attention from the clients you're already helping. Your coaching work, also very absorbing, distracts you from your promotional writing. That likely makes your business-building less effective. I can focus on that writing while you put your time and effort toward your most important work.

Call Unity Copywriting today and learn how I can eliminate this distraction for you, and help you stay in touch with your important sources of business. Let me write a regular e-newsletter for you (similar to the one you're reading - these are my specialty) or other pieces to help you build and nurture relationships with your prospects and clients. I'll go to great lengths (not necessary the length of the message, unless you want it that way!) to describe how you serve your clients, and how prospective clients can benefit from working with you

Note: If you'd like to experience the benefits of my writing in a low-cost sample, call me to discuss what it will take to rewrite and enhance your LinkedIn presence. Depending on the complexity of your LinkedIn pages, I can usually do this for a few hundred dollars. 

For many people, this doubles or triples their LinkedIn recognition.

Give me a call and let's talk about this!

Put My Experience to Work for You...

For several recent years I was a business coach, and before that I worked in various operations management roles during a long and varied career. So I've been practicing and studying leadership and teamwork for over 45 years. With this background, I'm uniquely qualified to explain the benefits you offer to your clients and prospects. I love writing about this work and I'd love to talk with you about how we can work together to promote your business most effectively. Please let me hear from you!

I Welcome  Your Thoughts!

Do you make exceptional choices - or follow the crowd? I'd love to hear your thoughts on this. Other issues weighing on your mind? Bring 'em on! Let's discuss whatever's occupying your thoughts.

Do the ideas in any of my messages contribute to making your life and business more enjoyable and effective...or, do you have some reservations about them? I very much look forward to hearing your thoughts and experiences and learning from them. 

If you email or text me whatever's on your mind, please give me a phone number or a Skype address. Or you could send me a Skype contact request (see my Skype address below) and mention that you read my newsletter. It's really important to mention this - with all the spammers, phishermen, etc. out there, I'm very selective about my connections on networking services. If your name is unfamiliar to me, I'll consider your contact request when you tell me the reason you want to connect with me, and...

Conversations are often necessary to discuss complex ideas. Conversations occur only in real-time, two(or more)-way exchanges; hence my request for your call or the information I need to call you. This will allow us to have a real conversation about your thoughts. Email and other forms of one-way communication are data transfers, and are very useful for many types of communication. However, they are extremely limited in their ability to convey the ideas, emotions, and inflections that characterize conversations (It's estimated that words, which are the total content of an email, convey only about seven percent of the total import of a message. Sure, you can add emoticons, which help marginally, so maybe the percentage becomes 10 or 12 - still very limited). So please call me or tell me how to call you.  Here are all the ways you can reach me.

Help me Spread my Message Where It's Welcome...
If you know someone you think will find value in the ideas I discuss each week, I encourage you to forward this to them, using the " " link here or at the end of this message. If this was forwarded to you, and you'd like to hear more, please click the " SIGN UP FOR EMAILS " link below, or here. You'll be automatically added to my mailing list, which I  never  sell, rent, or even add a name to without permission. Your privacy is enormously important to me.

On the other hand, if you'd rather stop receiving these messages, simply click the " UNSUBSCRIBE" link here or at the bottom of this message. I'll promptly remove you from the list...and I promise you won't hurt my feelings. It's my desire to send these ideas only to people who find them valuable.

Join me here again next week for more unique ideas on life and business...and  thanks for reading this week's message.

Have a wonderful week , and contact me  to discuss how we can partner up to add value to what  you  do. Our investigation as to how we can mutually benefit from working together is totally on me - no obligation or cost will arise from that conversation. You won't pay me a dime until you hire me to write something for you.

Be well, my friends.
John Stevens
Unity Copywriting

Marketing Support for the Business Coaching Industry

Visit our website -

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943

About John
Throughout a career spanning over 45 years my  management style has been one of building teams to bring several competent people together to focus on a common objective. 

As I transition to life in the Argentine outback, my focus will shift to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

©  Unity Copywriting™ 2017 - Marketing Support for the Business Coaching Industry

Unity Copywriting