Greetings!
In all of the hustle of running a business, it's not often we slow down long enough to share our stories.
Earlier this year, I was honored to spend an hour and a half with John Lea from Decksouth. I've known John since my early 20's. I've always admired his work, and it's been motivating to watch his business grow over the last two decades.
To John, thank you for allowing us to tell your story. This was that "Once in a lifetime project" that will inspire every builder reading this that there comes a time in your career that you just need to tell yourself: "I deserve this!" ... "We can actually do this!" ... and "We can do this again... and again!"
To our readers, John will be attending our event on March 24th and 25th in Clearwater Beach, FL. We encourage you to take the time out of your crazy schedules to have these important conversations with the guys and gals that get it. The folks that put everything on the line to prove to themselves (and their teams) that they are worth it. John and many others will be there, willing and eager to speak to you. Get your tickets, and check out John's full story below.
Enjoy!
-Heather A. Marchand
Director of National Programs & Marketing
Decksouth Wins First Place at NADRA’s 2020 National+ Deck Competition with an Impressive 1,000 Square Foot Project:
Built on a cliff in an exclusive neighborhood, the property had an existing 19’ tall retaining wall and a small backyard. With a national forest behind the property, the engaged owner felt that there was so much more potential for something special and wanted to go all in to make his visions a reality. Besides the 1,000 square foot Trex deck, the client wanted to incorporate a submerged hot tub on the upper level, install a fire pit, including a complete outdoor kitchen, an infinity-edge pool with a Riverflow current system, the list goes on. This project and client were a builder’s dream!
For Decksouth’s owner John Lea and his team, making a client’s vision come to life is always rewarding in itself. From mid-size projects to the largest-scale jobs, Decksouth provides the same attention to detail and craftsmanship in order to not only meet but also exceed expectations. As a result, the team won overall first place in NADRA’s 2020 National+ Deck Competition.
Before we jump into the project details, we wanted to speak with John to learn how a small-town boy from Georgia ended up winning the largest deck competition in the world. Read More
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Learn more about our 2-day event by following the links below!
When: March 24th & 25th, 2022
Where: Sheraton Sand Key Resort, Clearwater Beach, FL
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Precast deck posts are your permanent solution to the hassles and delays of pouring
or mixing concrete on the job site. ICC-approved and ready when you are.
Step up to the best.
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800.622.7190
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NADRA's Deck Evaluation/Inspection Certification Class
February 8th, 2022 from 9am - 1:30pm EST - Webinar
NADRA's Deck Evaluation/Inspection Program is now ICC Approved for .40 Credits and ASHI Approved for 4 CEU's.
This program will allow the industry professional the opportunity to employ the ability to safely evaluate a deck. Learn More & Register
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Innovation Runs Deep at Regal Ideas
Innovation runs deep at Regal Ideas. Over 30 years ago, the company opened its doors with one product line, Regal Aluminum Railing. With a wide range of innovative products designed to make life easier for homeowners and contractors alike, Regal Ideas is an industry leader on both sides of the border and across the globe. Learn More
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Volatility of Lumber Prices Hits High not Seen Since End of World War II
LBM Journal
The price of a key building material is more unpredictable today than it has been since the end of World War II. And that should worry home buyers and renters alike, says the National Association of Realtors.
A recent analysis from the National Association of Home Builders examined the recent uptick in the cost of building materials, which climbed 1.5% in December per the Bureau of Labor Statistics. The overall increase was driven largely by the rising cost of lumber. Read More
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Trex® Sets the Stage For Life’s Most Memorable Moments in New Brand Marketing Campaign
NADRA Blog
WINCHESTER, Va., (January 26, 2022)
Trex Company (NYSE: TREX) is kicking off the new year with a new look, new approach and new message for consumers and the industry. The world’s largest manufacturer of wood-alternative decking and railing, and leader in high-performance, low-maintenance outdoor living products, has unveiled a new marketing campaign for 2022 that positions the brand as a visionary partner and trusted foundation for life’s most memorable moments.
Created with the help of Nashville-based advertising agency and long-time Trex partner, BUNTIN, the campaign dramatizes the concept of “At Trex, we see it too.” The creative, which centers on the relatable and touching story of a dad and daughter’s special connection, positions the Trex deck on the family home as the backdrop for a lifetime of memories and poignant moments that play out over the decades. Read More
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Check Your Deck®! (and Docks!) Diners Fall Into Water After Dock Partially Collapses at Fort Lauderdale Eatery
NBC-Miami
NADRA offers an array of tools to help consumers check their decks®, as well as connect with building professionals with the know-how to identify and remedy potential problems. Consumers & industry professionals can scroll below to take advantage of resources to Check Your Deck®.
A section of the dock at a waterside restaurant in Fort Lauderdale collapsed Friday, causing several diners to fall into the water below. The collapse happened at the Flip Flops Dockside Eatery along the Intracoastal Waterway, according to Fort Lauderdale Fire Rescue. Four people were eating outside together when a portion of the deck fell down underneath them, fire officials said ... Read More
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Our mailing address is:
P.O. Box 829
Quakertown, PA 18951
The NADRA Industry Brief is managed and operated by Outdoor Professionals Network, LLC. (OPN).
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