It's an election year and it's no surprise that political advertising is ramping up and lots of money is being spent to influence voters. Unfortunately, it's also no surprise that the truth is often bent if not outright broken in pursuit of that influence.
The library is a nonpartisan institution and does not have a political agenda. Yet, a recent MIRS news release reported on a well-funded campaign by American Principles Project PAC (APP PAC) that disparages libraries and promotes misinformation. APP PAC is the political action arm of a populist conservative think tank and promised to spend $1 million to highlight “left-wing cultural extremism” in Michigan.
Last week, APP PAC released a video ad targeting Gov. Gretchen Whitmer and used screenshots of Michigan eLibrary (MeL) search results webpages to promote the ad on Twitter. The tweet included screenshots of searches for several books that appear on frequently challenged lists, including Gender Queer, Lawn Boy, and others, and intentionally misrepresented the search results listed on the pages as being Kids eResources.
The text of the tweet?
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