May 11, 2016                                                                    Advancing the Profession and Professional 
In This Issue:

April Second Thursday Event

Member Profile: 
Joel Andren
Meet Joel Andren

When did you join PRSA and what is one of your favorite benefits that the organization provides? 

I joined PRSA because it's where PR people learn from each other and help make our profession better. PRSA's emphasis on professional development is an area that I'm very interested in. My company PressFriendly makes software to help us as PR people streamline and track media outreach. I'm very interested in helping PR pros get results and also follow best practices.

Reboot and Retool in Reno
PRSA North Pacific District Conference
Reno, NV
June 23-25, 2016
An educational and leadership event you won't want to miss! Connect with colleagues, network, and grow professionally and personally at this strategic communications conference.
Exclusive Member Education Benefit        

Are you thinking about getting an advance degree, expanding your expertise or going in a new direction? In today's evolving business world, it's smart to continue your learning journey in order to position yourself for success.

To help you on your way, PRSA-SF has partnered with Golden Gate University (GGU) for a special educational offer. Available immediately, PRSA-SF members can apply at no cost (application fee waived) and receive a 10% tuition reduction.

Visit the GGU/PRSA-SF information page for more information on GGU's career-enhancing degrees and certificate programs, conveniently offered at their downtown San Francisco campus or online.
Upcoming PR Training Seminars
FREE Upcoming Webinars (Member-Only Benefit)

May 17
PRSA Corporate Connect Call: A Data-Driven Approach to CEO Communications: An Allstate Case Study

May 17
Strengthening Branded Online Newsrooms

May 19
Anatomy of a News Release

Live Training

Visit for more training opportunities.
PRSA-SF Member Benefits
Gain access to more than 50 free Professional Development webinarsthat are now included in your membership dues, and continue to receive discounts on other virtual programs and in-person events, including thePRSA International Conference.

SF Chapter
Earn discounts on our Monthly Programs featuring a speaker or panel of speakers sharing their expertise on a topic of interest to the public relations community. Programs have ranged from "Tips for Integrating Paid, Owned and Earned Social Media" and "From Boom to Bust and Back: How PR Pros Can Weather the Cycles," to "Diversity - Not Just A PR Strategy" and more.
PRSA-SF 2nd Thursday 
Networking Event on May 12
Thursday, May 12, 2016
5:30 - 7:30 p.m.

Influence Central
2120 University Ave.
Berkeley, CA 94704
(One block from Downtown Berkeley BART Station)

Cost: FREE

RSVP to join us and enter a drawing to win FREE registration to a future PRSA-SF event!

PRSA-SF May Professional Development Workshop 
Mastering Communications in a Networked, Customer-Centric World with Peter Shankman

Date:  Wednesday, May 18, 2016

Time: 8:30 a.m. - 12:00 p.m.

Wells Fargo Bank
Annex Building, 2nd Floor
333 Market Street
San Francisco, CA 94105

PRSA Members: $149.00
General/Non-Members: $199.00
PRSSA Member Student: $100.00
PRSSA Non-Member Student: $125.00
$10 of each ticket purchased goes toward PRSA-SF Student Scholarship Fund.


Q and A with Peter Shankman  
Q: What are three takeaways you are hoping attendees to leave with from your PRSA SF Professional Development workshop? 
A: Transparency | Brevity | Top of Mind Presence
Q: How do you reach and engage elusive journalists?
A: Again, do your homework. No one is 100% elusive. Even if you just figure out what they're reading, or figure out their writing style, that's something. It's not hard. But it does take work.

PRSA-SF Google Hangout Event
Engaging with Virtual Communities: Black Twitter & Beyond
Presented by the PRSA-SF Diversity & Inclusion Committee

Thursday, June 2, 2016
1:00 - 2:00 p.m. PST

People of color and diverse audiences have long been left out of and misrepresented in mainstream media. Now, social media platforms like Twitter, Facebook and Instagram are enabling groups to start powerful social movements like #BlackLivesMatter, #NotAllMuslims, #SayHerName and #StopGamerGate that change the media conversation.

JOIN US on June 2nd for a Google Hangout to discuss how Black Twitter and other virtual communities can shift the media landscape in a meaningful way - and how we can help transform biased narratives, speak up against injustices and change the face of media for good.

Ask questions, share ideas and discuss how we can actively and authentically connect and engage with diverse groups on social platforms.

Guest media pros include:
  • Jorge Rivas, National Affairs Correspondent, Fusion (@ThisIsJorge)
  • Christina Coleman, Managing Editor, News One (@ChrissyCole)
  • Jenny Yang, Comedian, Writer, Actor and Producer (@JennyYangTV)
  • Daniel Alejandro Leon Davis, Senior Creative Director, SOZE (@LeonXDavis)
  • Moderated by Benet Wilson, VP, National Association of Black Journalists
RSVP link coming in next issue.
PRSA-SF June Programs

Thursday, June 9, 2016
5:30 - 7:30 p.m.

Public Affairs Panel on the  Importance of Transparency  

Location: Inner Circle Labs  
333 First St, Suite A, San Francisco

Wednesday, June 22, 2016
5:30 - 7:30 p.m.

(Re)Imagining San Francisco General: 
How Communications Vaulted a City Icon into a New Era

Hear Zuckerberg San Francisco General Chief Communications Officer Brent Andrew explain the key role communications played in garnering support for and recognition of "the General" with both internal and external audiences and gain insights about the opportunities and sensitivities around major gift announcements.

Learn from this powerful case study how to earn optimal attention on behalf of your company or client for an important launch or other significant organizational milestone

Presented by Brent Andrew, Chief Marketing Officer, Zuckerberg San Francisco General Hospital and Trauma Center

Location:  San Francisco
Do You Have a Program Idea?
Is there a program subject you would like to see our chapter present? Maybe you are interested in working with the Events or Programs Committees to develop fresh and new ideas? Let's connect and talk about it. We want to stay on the cutting edge presenting 21st Century programs so we want to hear from the best. That would be you! 

Send an email to Y'Anad Burrell, Board President at
Welcome New PRSA-SF Members
David Claffey, RealtyShares
Dominique Brielle Fluker, Demonstrate PR
Margot Kristin Hardy, Kaiser Permanente
Janet Joson, Kaiser Permanente
Robert L. Phillips, Kaiser Permanente
Cynthia Lin Sugiyama, Kaiser Permanente
Penelope Whitney, Kaiser Permanente
Kimberly Setliff, Antenna Group
Paul Sherer, Sherer Communications LLC
Nicholas Brinkerhoff, Nectar Communications

 work and our people are regularly covered in publications around the world.