August 2023 Newsletter
FEATURED ARTICLE
10 Ways to Keep Your Superstars—Before They Leave
by Tim Fulton
Remember the good old days? The time before and after the last recession and before the pandemic when your employees were too nervous to even consider leaving their jobs? Afraid they wouldn't find other employment in such a dreary economic environment, they stayed with you in hopes of better times. They were economic “hostages”.

Those days are over.

This is true for both large and small companies. Your “A” players, the “superstars”, are at great risk to you today. Unless they're thoroughly engaged in their work, they are now considering and possibly even looking for greener pastures.

How can you know? Maybe they’re spending more time than usual on LinkedIn or even Monster.com. Taking longer lunches. Dressing unusually well for your company’s norms. Stepping out of the office for private phone calls. Refusing to come into the office.

How can you avoid this great exodus of top talent? Here are the 10 best strategies I know for keeping the best people.

#1. Praise or recognition every seven days. The Gallop organization conducted one of the largest employee surveys which was subsequently published in the best-selling book First Break All The Rules. One of the key findings was that employees expect praise or recognition at least once every seven days. Seem like a lot to you? For some, it seems insurmountable.


Tim Fulton
President, Small Business Matters
FAVORITE PODCASTS
I like asking other small business owners what podcasts they listen to. Here’s what’s in my podcast downloads:
What are you listening to? I would love to hear your podcast suggestions.
BOOK OF THE MONTH
by Jonah Berger
I am fascinated by the use of words. If you think about it, almost everything we do in life involves the use of words. It's how we persuade. It's how we communicate. It's how we connect. Even our private thoughts involve words.
 
Why are some words more impactful than others? Better at changing minds. Engaging audiences. Driving action. In the New Your Times bestselling author Jonah Berger's latest book, he answers this question: What are Magic Words?


TIM'S BOOKS
— Available on Amazon —
WORDS OF WISDOM
A LITTLE HUMOR
Please let me know if I can help you in any way.

Remember, small business does MATTER.

TIM FULTON
President & CEO
Small Business Matters
(678) 427-9436

We help small businesses grow.