When one is dealing with others to gain their agreement, cooperation or support for something, one has entered the field of Public Relations, or PR for short.
The definition of PR is: GOOD WORKS WELL PUBLICIZED.
But, doing good works is not enough, one must publicize it to gain cooperation or agreement.
Public Relations is an indispensable tool to help one get his ideas across, and any person who is making the world a better place would benefit greatly from its use.
No matter what you do, by using the tools of Public Relations you can reach others with the correct message and gain their agreement on it.
Public relations, defined as the professional maintenance of a favorable public image, is the basis of a healthy, growing business. Without good public relations, your marketing and sales efforts get minimal response and your marketing dollars are all but wasted.
To begin to learn the techniques of Public Relations, you must start with an understanding of the basic factors or ingredients which make up the subject.