February 27, 2020
Dear Industry Colleague,
As you likely know, San Francisco on Tuesday declared a state of emergency due to the ongoing coronavirus outbreak, joining San Diego and Santa Clara counties in issuing emergency orders.
Most of these communities do not have any confirmed cases of coronavirus, but declaring a state of emergency helps prepare for a rapid response to a potential coronavirus case and makes it easier to secure emergency funding.
Notably, public health officials have not issued any guidance to avoid travel to or within the United States. There have been no coronavirus fatalities in the U.S., and the California Department of Public Health confirms that the health risk to the general public in California remains low.
Visit California will revise our projections for inbound visitation and spending as more data on the outbreak become available. Currently, even with a forecasted decline of 25%-plus in Chinese visitor spending and additional declines from other international markets, California is still expected to see an overall increase in visitor spending of 2.9% this year.
We are encouraged by reports that new cases in China are waning. Notably, many of the bookings impacted by the outbreak have been postponed, not canceled. The majority of rebookings are in May and June, providing optimism for a strong V-shaped recovery for California. Visit California is proceeding with its planned April 6 launch of our paid media campaign in China. Chinese officials have indicated the majority of flights are expected to resume by then.
Of course, this is a rapidly evolving situation, and Visit California will continue to closely monitor developments and respond appropriately.
You’ll find Visit California’s latest talking points on the situation at industry.VisitCalifornia.com/coronavirus, along with a media statement released late last week and a comprehensive overview of the situation.

Caroline Beteta

Caroline Beteta
President & CEO
Bobbie Singh-Allen, CLIA Executive Vice President Attends Choice Hotel Owners Council Today to Present Legislative Update
Manoj Patel, Choice hotel owner and CLIA Partner also in attendance.
The Best Company to Work for is a Hotel Brand and We’re Not Surprised
by Nathan
The hospitality industry should be incredibly proud. For the second year in a row, one of its own, Hilton, came in first on the Fortune 100 Best Companies to Work For® 2020 list. Kimpton Hotels and Resorts also landed in the top ten and Hyatt, Marriott International, Inc and Four Seasons Hotels and Resorts also made the list.

It makes sense that hospitality companies would rank well on this list. Hoteliers understand that when you treat your employees well, they are more likely to treat guests well. This sentiment is shared by the other leaders on the list. Four Seasons Hotels and Resorts, which has made the list for 23 years, is famous for operating by the Golden Rule – to treat others as you would have them treat you. Their PR team states, “This simple, universal rule has allowed Four Seasons employees around the world to deliver a consistent level of service to each and every guest, while maintaining relationships marked by respect and kindness with fellow colleagues.”

Voter’s Choice Act May Be Game Changer for Voting Time Off Rules
by Ellen Savage

My employee wants to take time off to vote in the California Primary Election on March 3. She says I have to pay her for the time. She is registered to vote in a county where all voting can be done by mail or at a drop off box. Do I need to give her paid time off to go vote in person?

California law allows employees up to two hours of paid time to vote in a statewide election if they do not have sufficient time to vote outside of working hours. Many employees, however, live in counties that have adopted California’s new Voter’s Choice Act, which allows approximately a month in which to cast a ballot, either by mail or at multiple ballot drop boxes in their county.

In addition, voting centers to vote in person are open not only on election day, but for up to 11 days beforehand as well, including weekends. In such counties, it would be extremely difficult for your employee to justify that she does not have time outside of her working hours to cast a ballot.

Save Money with Rebates from SoCalGas
Are you thinking about or have you recently purchased and installed new energy-efficient natural gas equipment for your hotel? If so, you may be eligible for hundreds or even thousands of dollars of rebates from SoCalGas!

The following types of equipment may qualify:
·   Boilers (hot water and space heating)
·   Foodservice equipment, including but not limited to fryers, convection ovens & steam cookers
·   Laundry gas modulating valves
·   Ozone laundry systems
·   Pipe and tank insulation
·   Pool heaters
·   Recirculating pump controls

Applying for a rebate is easy because SoCalGas’ Trade Professional Program offers full rebate application support. We’ll determine your eligibility and then handle the paperwork for your convenience. 

Rebate applicants must have an active SoCalGas account. Other conditions apply.
Need help with identifying a vendor or contractor for your project? Use the SoCalGas Trade Professional Directory to search for companies that sell, install, and maintain natural gas equipment and will work with you to achieve your project goals.

Save energy and money today! Contact Irene Nguyen at (714) 634-5078 or inguyen@socalgas.com to learn more. 
CLIA Dollars for Scholars
Online Auction Scholarship Fundraiser
Launches March 5, 2020 and ends March 29, 2020
Help a struggling hospitality student reach their goal of becoming a manager or owner by donating an item or bidding on some of the fantastic items on the CLIA Dollars for Scholars online auction scholarship fundraiser.
2020 Sample Auction Item Donors
To learn more about how you easy it is to contribute to this important industry event, contact Chris Middleton at 925.478.0929 or cmiddleton@clia.org
5 marketing tips for independent hotels
The independent hotel landscape is ever-evolving. Here are five marketing tips to ensure limited resources are maximized to generate the greatest ROI.

by Brenda Fields brought to you by www.hotelnewsnow.com

Are independent hoteliers fully primed to compete with the brands that have the infrastructure and resources to navigate the ever-evolving marketing landscape? To level the playing field, it is necessary for independents to understanding basic marketing fundamentals and customize a plan based on that knowledge and their unique resources.

Marketing platforms are plentiful with online and offline opportunities. But until approximately 20 years ago, before the evolution into all things digital, marketing was carried out in print, TV, or radio. And analytics back then was in the Stone Age as the marketing person was at the mercy of one-dimensional promo codes to track bookings.

We Appreciate Our CLIA Sponsors
CLIA Discount 20% on monthly fees
CLIA Discount 5% on Workers Comp and other discounts and benefits
CLIA Discount on credit card processing fees - property specific
CLIA Discount 50% on all eproducts
CLIA Discount: 10% discount on initial fee plus 67% discount from $21 to $7 per room per month subscription
CLIA Discount: Free Employee Handbook Review and 10% discount on legal services
CLIA Discount: 10% discount on legal services
Donates 3% of all sales to CLIA members to CLIA Dollars for Scholars
CLIA Discount: 15% discount on Human Resource tools
20% Discount for CLIA Lodging Member
One Guest answering 3 questions in 10 minutes about California Hotels, Restaurants, Sports & Entertainment Venues, Travel and Tourism Markets
Click icon to hear Glenn's latest informative and entertaining podcast!
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