The How to Pitch a Donor Recognition Campaign Edition
How to Pitch a Donor Recognition Program to Non-Profit Clients
Your non-profits clients are forever trying to raise money. It's exactly why they exist. It can be difficult to work with clients that have such tight budgets, but don't count them out. Shift your thinking about what they need and offer them something with built-in fundraising value. Here are some tips on how to present the concept of a Donor Recognition Program.

Photo: VIP Recognition Blazer. Left: style #1000 in red with custom logo patch.
  • Consider Each Non-Profit Group Individually
Non-profit organizations come in all shapes and sizes. Consider the organization's supporters. Would they be more motivated to donate for a large project or for a personal gift in exchange? Religious organizations, hospitals, arts and culture venues, sporting groups, etc... these groups attract very different types of supporters and will require thoughtful solutions. Know your client and understand what motivates their donors.  
  • Present the Concept 
Once you've identified the donor personality types, identify some products or services in various price points that each type would respond to. Assign a donation value to each. Flesh out the campaign for your potential client. Remember, this is just an outline to get their wheels turning. Once they get the concept they will add ideas to your suggestions.  Most people will donate if the price is right so have ideas at all levels. Find small, medium and large ticket items and think of at least one project. Once they start thinking... Do the math with them. Show the actual value in dollars and cents with a quick analysis on what each item can potentially earn for them. 
  • Be the One-Stop-Shopping Source
You are a promotional products professional. You can get anything! If you need a BIG solution like a Tree of Life Sculpture * for a major hospital so each donor can buy a personalized leaf or a custom blazer for a season ticket holder so he can look awesome... you know you can find it. Think big and who knows, maybe they'll go for the whole concept! Good luck.

*Don't worry.  I know a guy.

Branded Blazers for VIP Recognition
Are you working on a VIP or Donor Recognition program right now? Executive Apparel has supplied countless organizations with stylish custom blazers for VIPs and valued donors. Many distributors rely on us as their Go-To Custom Blazer Supplier. With low custom minimums and an extensive in-stock inventory on a large variety of styles and colors, we make it easy to put together a VIP Blazer program for you. We partner with talented professional embroiderers so your client's branded blazers look amazing every time. 

Running LOW on Juniors' Khaki Pants for Uniforms?
We are in a great stock position on style #22155 khaki pants and the school season is approaching quickly! Our Junior Soft Stretch Low Rise Pants are boot cut and feature a wide waistband, back flap pockets with buttons and a zip fly/button closure. Shipped unhemmed to 35 inches. Colors: khaki, navy and black. 97% cotton , 3% spandex. Take advantage of our surplus with quick delivery on juniors khakis.
Lisa Denham
Marketing Director, Executive Apparel
I am forever seeking ways to help our distribution team grow stronger and more successful. I welcome your feedback, success stories and cautionary tales. 
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