Transparency in every step an ingredient takes to one’s plate has proved to be anything but a fad as consumer awareness continues to grow and encompass new questions and concerns. Identity-preserved (or IP) products are a result of this ever-growing desire for more information, providing the traceability and quality manufacturers are looking for and the transparency consumers are starting to demand.
Generally, in a commodity food system, grain is gathered from many farms into one distribution hub, making it impossible to parse out which grains came from which farms. Identity-preserved products, however, can be traced all the way back from your fork to the farm where they grew.